Italy’s scenic small towns are becoming more and more attractive to travelers seeking peaceful escapes away from the hustle and bustle of large urban centers. According to Holidu, the vacation rental booking portal, the trend of vacationing in charming small villages has gained traction, as evidenced by its recent ranking of the top thirty Italian locations with populations under 5,000, highlighting the ones most sought after by online tourists.
The study assessed interest through average monthly searches, population data, and the average nightly cost of vacation homes. Topping this list is Maratea, situated in the province of Potenza, with over 111,000 searches per month—a remarkable indicator of its rising popularity among holidaymakers.
Second place goes to San Vito Lo Capo, one of Sicily’s most beloved seaside resorts, drawing nearly 92,000 online searches. Meanwhile, Positano, another gem along the Amalfi Coast, has climbed two positions from last year to secure third place with approximately 91,500 searches.
Portofino, known for its luxurious ambiance, follows closely at fourth place, still appealing with over 91,000 searches, and Amalfi at fifth has gained two positions, showcasing its lasting allure.
Here’s the full rundown of the top ten:
- 1. Maratea: Located in Basilicata, Maratea is known for its stunning coastal views and vibrant small-town atmosphere.
- 2. San Vito Lo Capo: This picturesque village offers beautiful beaches and is famous for its gastronomy, especially its couscous.
- 3. Positano: Renowned for its steep, picturesque streets and breathtaking views of the Mediterranean, Positano remains one of Italy's must-visit villages.
- 4. Portofino: Known for its harbor and historical significance, Portofino attracts upscale tourists.
- 5. Amalfi: Contrary to being merely scenic, Amalfi offers rich history and culture.
- 6. Favignana: Situated within the Egadi archipelago, Favignana is perfect for beach lovers.
- 7. Sperlonga: This charming coastal town is celebrated for its scenic beaches and historical sites.
- 8. Courmayeur: Nestled at the foot of Mont Blanc, it's famous for outdoor activities, including skiing.
- 9. Pienza: A UNESCO World Heritage site, this Tuscan gem is known for its Renaissance architecture.
- 10. Bormio: A favorite for skiing and thermal baths, Bormio continues to charm winter sports enthusiasts.
Alongside these rankings, Holidu’s analysis reveals interesting regional representation: Lombardy dominates with six entries, including Bormio (10th), Bellagio, and Limone sul Garda among others. Meanwhile, Tuscany and Lazio each feature three representatives, including Pienza and Sperlonga respectively.
Traveling to these serene destinations, tourists will find varied price points for accommodation. Holidu’s analysis indicates Positano remains among the priciest, with average nightly rentals at €814, followed by Portofino at €423, and Amalfi at €317.
For those eyeing more economical options, Castel del Monte takes the lead with average nightly costs around €100, making it one of the most wallet-friendly choices, followed by Peschici at €101 and Scilla at €128.
Notably, the report also highlights how much the travel preferences have shifted, with many opting for the tranquility offered by these small towns instead of the usual tourist traps.
Looking at the data, it’s clear the charm of Italy’s small cities attract those who want to disconnect from the fast-paced life and embrace local culture, cuisine, and exquisite landscapes. Whether one is drawn to sun-soaked beaches or mountain vistas, these destinations present perfect spots for memorable getaways.
The enduring appeal of these small towns reflects travelers’ increasing desire for authenticity and relaxation, as they seek out spots where they can immerse themselves in the local way of life. With each beautiful village offering its unique experience, it’s no wonder they are topping tourists' wish lists for summer vacations.
Indeed, as Holidu continues to track these trends, the findings serve as encouragement for those contemplating their next travel plans: the intimate allure of Italy’s small cities holds the key to unforgettable memories.