In a significant move signaling the growing institutional embrace of bitcoin yield strategies, Two Prime Inc. announced on July 15, 2025, that it has secured $20 million in a funding round led by MARA Holdings, Inc. This strategic investment not only formalizes MARA’s minority ownership in the SEC-registered investment advisor but also expands MARA’s bitcoin allocation on Two Prime’s platform to 2,000 BTC, underscoring a broader shift in how corporate and sovereign entities manage their digital assets.
Two Prime, known for its tailored bitcoin derivatives and lending services, is rapidly positioning itself as a leader in institutional crypto finance. The company manages approximately $1.75 billion in assets and was recently ranked the largest centralized finance (CeFi) lender in the United States by Galaxy Research, a testament to its growing influence in the space.
Alexander Blume, CEO of Two Prime, emphasized the significance of MARA’s investment, stating, “As bitcoin becomes an integral part of corporate and sovereign balance sheets, institutions are reevaluating how to deploy it strategically. MARA’s investment signals a broader shift toward active, yield-focused bitcoin strategies that meet institutional standards. This is a long-term alignment around vision, risk management, and innovation.”
This funding round also saw participation from Susquehanna Crypto, further bolstering Two Prime’s capital base as it scales its crypto-native institutional offerings. MARA, the largest publicly traded bitcoin mining company in the U.S., has deepened its relationship with Two Prime, moving beyond a simple capital allocation to a more integrated strategic partnership.
Salman Khan, CFO of MARA, highlighted the company’s evolving approach to its bitcoin holdings: “This investment builds on an existing relationship that has delivered strong alignment around risk, transparency, and capital deployment. It reflects our commitment to activating our bitcoin holdings, turning them into more than a passive asset tied to price appreciation. Alongside our participation in Two Prime’s funding round, we have allocated 2,000 BTC to their platform to help generate yield as part of our broader treasury approach. This strategy combines the potential for long-term value appreciation with disciplined efforts to earn returns while carefully managing risk.”
Indeed, MARA’s commitment is not just financial but strategic. The company reported mining 950 BTC in May 2025, marking its highest monthly total in over a year and bringing its total bitcoin reserves to 49,179 BTC. This positions MARA with the second-largest publicly traded bitcoin treasury, trailing only behind Strategy. With a market capitalization of $6.2 billion, MARA’s stock has surged 25% over the past month, trading around $19 per share, reflecting investor confidence in its diversified strategy that now includes AI infrastructure services alongside bitcoin mining.
Two Prime’s specialized yield strategies are designed to meet the complex needs of institutional investors, including corporate treasuries, sovereign wealth funds, miners, and family offices. These strategies prioritize capital preservation, risk-adjusted returns, and operational transparency, offering a sophisticated alternative to passive bitcoin holding.
The partnership between Two Prime and MARA exemplifies the evolving landscape of digital asset management, where institutions seek not only to hold bitcoin but to actively deploy it in ways that generate consistent returns while managing risk. This shift reflects a maturation of the crypto market, moving beyond speculative investment toward strategic treasury management.
Two Prime’s lending arm, Two Prime Lending, is a critical component of this ecosystem, having recently been recognized as the largest CeFi lender in the U.S. This lending platform offers bitcoin-secured credit solutions, further enabling institutions to leverage their digital assets without liquidating holdings.
The collaboration between Two Prime and MARA also underscores the growing demand for trusted, transparent infrastructure in the digital asset space. As bitcoin increasingly becomes a core asset on corporate and sovereign balance sheets, the need for reliable yield-generating platforms that align with institutional risk frameworks intensifies.
Susquehanna Crypto’s involvement in the funding round adds another layer of confidence, supporting Two Prime’s expansion of its institutional offerings. Together, these investors are backing a company that combines “white-glove” service with unmatched visibility into operations, strategy, and performance, meeting the high standards expected by large-scale bitcoin holders.
Looking ahead, the Two Prime-MARA relationship serves as a blueprint for the next generation of strategic treasury management in the crypto industry. With MARA’s deep pockets and mining prowess complementing Two Prime’s expertise in derivatives and lending, the partnership is well-positioned to capitalize on the surging institutional demand for bitcoin yield strategies.
As the crypto market continues to evolve, this alliance highlights the broader trend of integrating digital assets into sophisticated financial strategies, moving beyond mere price speculation to active portfolio management. The $20 million investment and the expanded BTC allocation mark a milestone in this journey, reflecting confidence in Two Prime’s ability to deliver secure, transparent, and innovative solutions for institutional investors.
For MARA, this is more than just an investment; it is a strategic step toward unlocking the full potential of its bitcoin holdings by generating yield and managing risk in a disciplined manner. For Two Prime, the funding validates its growth trajectory and reinforces its position as a trusted partner for institutions navigating the complex world of digital asset management.
In a rapidly changing financial landscape, where digital assets are increasingly woven into the fabric of corporate and sovereign balance sheets, the partnership between Two Prime and MARA exemplifies how innovation, risk management, and strategic capital deployment can converge to shape the future of bitcoin investing.
