Maps Group, a prominent player in digital transformation, has secured a significant contract through its subsidiary Artexe, in collaboration with Telecom Italia, to provide a Patient Experience system for the outpatient area of the ASL of Bologna. This agreement, valued at 1,495,000 euros plus VAT, marks a crucial step in enhancing healthcare services in the region.
The financial breakdown of the contract indicates that 1,015,000 euros will be allocated for the year 2025, specifically for the supply of the reception system and necessary IT equipment. An additional 480,000 euros is designated for maintenance services over the subsequent years of 2026, 2027, and 2028. Notably, the contract includes an option for renewal of the maintenance agreement for up to four years, potentially increasing the total value to over 2.6 million euros as health facilities in the area may choose to join the program.
Marco Ciscato, Executive Chairman of Maps Group, expressed his enthusiasm regarding the contract, stating, "This award confirms the solidity of our technological proposal and the increasingly central role that Patient Experience plays in the digital transformation of care pathways. Being chosen by an important entity like ASL of Bologna, alongside our partner Telecom, is a great source of satisfaction and demonstrates trust in our ability to design integrated physical-digital solutions that are scalable and patient-centered. The reception system we will provide is designed to optimize communications between patients and healthcare facilities, as well as enhance the operational efficiency of health organizations."
The Patient Experience system is crucial as it aims to improve interactions between patients and healthcare providers, thereby streamlining processes and ensuring better service delivery. This aligns with broader trends in healthcare, where patient-centered care is increasingly prioritized.
According to Websim Corporate Research, this development is a positive sign that reaffirms the competitiveness and technological validity of Maps Group's commercial offering in the Patient Experience sector. The system is intended to enhance communication between patients and healthcare facilities, as well as improve their operational efficiency, making it a flagship product of the Maps Healthcare division.
In 2024, Maps Healthcare reported a 15% year-on-year increase in turnover, reaching 18.5 million euros, which constitutes 62% of Maps Group's overall turnover of 29.8 million euros. The division also saw its EBITDA margin grow by 710 basis points to 28.8%. For 2025, a further growth of approximately 10% is projected, with a margin around 27%.
Websim Corporate Research has assigned a "Buy" rating (Very Interesting) to Maps Group's stock, with a target price set at 5.30 euros. This reflects confidence in the company’s strategic direction and its potential for future growth.
Founded in 2002, Maps Group operates as an innovative small and medium-sized enterprise (SME) in the digital transformation sector. The company is structured into three business units focusing on Healthcare, Energy, and Sustainability (ESG). Through its Patient Journey offering, Maps Group has established itself as a leader in patient reception within healthcare facilities, boasting over 1,500 installations that manage 36 million patient accesses nationwide.
In addition to its healthcare initiatives, Maps Group is also addressing the energy transition through its ROSE platform, which supports emerging business models based on flexibility, such as energy communities. Furthermore, its GZOOM solution for value governance is utilized by over 70 Italian entities to measure objectives, manage risks, and share non-financial performance.
The recent contract win not only solidifies Maps Group's position in the healthcare sector but also highlights its commitment to leveraging technology for improved patient experiences. As the healthcare landscape continues to evolve, partnerships like the one with Telecom Italia are essential for driving innovation and ensuring that patients receive the best possible care.
In summary, the collaboration between Maps Group and Telecom Italia to enhance patient experience in Bologna represents a significant advancement in the digital transformation of healthcare. With a strong financial backing and a clear vision for the future, Maps Group is poised to make a lasting impact on the healthcare sector.