In a significant development for Rajasthan’s hospitality sector, Manglam Group has partnered with The Fern Hotels & Resorts to launch a 200-plus key serviced apart’otel in Jaipur. This new property, branded as The Fern Habitat Pinkwalk, will be an integral part of Manglam Group’s flagship mixed-use development, Pinkwalk, located in the rapidly growing Jagatpura area of Jaipur.
The announcement, made in early July 2025, marks a pivotal moment in Manglam Group’s ambitious hospitality expansion strategy. The Fern Habitat Pinkwalk aims to blend the comfort of apartment-style living with the convenience of full-service hotel amenities, catering to both short-term visitors and extended-stay guests. The apart’otel will feature private living spaces equipped with kitchenettes, daily housekeeping, and on-site dining options, offering a seamless experience that combines independence with luxury.
Pinkwalk itself is a sprawling 21,000 square yard development that houses over 950 commercial and studio units. The site offers a suite of modern amenities including a multiplex, food court, gaming zones, clubhouse, and open sit-outs, making it a vibrant commercial and leisure hub. Strategically positioned on Mahal Road, Pinkwalk boasts excellent connectivity to Jaipur’s airport, leading hospitals, and major educational institutions. This accessibility enhances its appeal to business travelers, leisure tourists, and long-stay visitors alike.
Ms. Amrita Gupta, Director of Manglam Group, expressed enthusiasm about the partnership, stating, “We are excited to collaborate with The Fern Hotels & Resorts, a brand known for its forward-looking approach to sustainable hospitality. This signing is an important milestone in Manglam Hospitality’s journey to build environmentally responsible, high-quality spaces that offer authentic guest experiences. With Fern Habitat at Pinkwalk, we aim to create a refined and inclusive stay option that aligns with the modern traveler’s needs.”
This project is part of Manglam Group’s broader ₹1,000 crore hospitality investment plan, which encompasses the development of five premium properties across Rajasthan and Goa. The group has been actively expanding its footprint in the sector, with previous collaborations including a partnership with Westin. These ventures target high-growth segments such as corporate stays, destination tourism, and wellness travel, all while emphasizing sustainability, cultural richness, and elevated service standards.
The collaboration between Manglam Group and The Fern Hotels & Resorts brings together two entities with complementary strengths. Manglam’s expertise in real estate development and The Fern’s extensive experience in launching and managing serviced apart’hotels across India promises a synergy that benefits guests and stakeholders alike. The Fern Habitat Pinkwalk is designed to reflect shared values of sustainable, guest-centric hospitality, aiming to meet the evolving expectations of today’s travelers.
Pinkwalk’s integrated design offers more than just accommodation. Its commercial and studio spaces are complemented by amenities that foster community and leisure, such as gaming zones and a multiplex, enhancing the overall experience for residents and visitors. The location’s proximity to key infrastructure like Jaipur Airport and major educational and healthcare institutions further boosts its attractiveness as a destination for diverse traveler demographics.
Ms. Gupta highlighted the significance of this development, noting that Manglam Hospitality has consistently delivered spaces catering to a wide spectrum of guests, from families and leisure travelers to corporate and event-based clientele. She added, “With The Fern Habitat at Pinkwalk, we aim to extend that legacy by offering a refined, inclusive, and eco-conscious stay that reflects the evolving aspirations of today’s traveller.”
The strategic timing of this launch aligns with growing demand in the serviced apartment market, driven by travelers seeking flexibility combined with the comforts of home and the services of a hotel. The Fern Habitat Pinkwalk is poised to fill this niche effectively, promising an experience that balances autonomy and convenience.
As part of its ₹1,000 crore roadmap, Manglam Group’s focus on sustainability and authentic cultural experiences is evident in the design and operational philosophy of its hospitality projects. The group’s commitment to environmental responsibility and guest satisfaction positions it well to capitalize on the increasing preference for eco-friendly and experience-driven accommodations.
Overall, the partnership between Manglam Group and The Fern Hotels & Resorts represents a forward-thinking approach to hospitality development in Rajasthan. By integrating residential comfort with hotel-grade services within a vibrant mixed-use environment, The Fern Habitat Pinkwalk is set to become a landmark destination in Jaipur. This project not only strengthens Manglam Group’s presence in the hospitality industry but also contributes to the evolving landscape of travel and tourism in the region.
With the hospitality sector rebounding post-pandemic and travelers showing a preference for flexible, sustainable, and high-quality accommodations, this apart’otel is well-positioned to meet market demands. The launch of The Fern Habitat Pinkwalk underscores a broader trend of innovative hospitality solutions that cater to diverse traveler needs while promoting sustainability and community engagement.
As Jaipur continues to grow as a business and tourism hub, developments like Pinkwalk and its hospitality offerings will play a crucial role in shaping the city’s future. The collaboration between Manglam Group and The Fern Hotels & Resorts exemplifies how strategic partnerships can create value and elevate guest experiences in a competitive market.
