Mako Tamura, the well-known announcer for TBS, celebrated her recent 29th birthday with joy and affection from colleagues and fans. The celebration took place on February 3, 2023, at the TBS station where she works, coinciding with her duties as the host of the station's variety program, "Lavit!"
Reflecting on the occasion, Tamura shared on her Instagram, "Thanks to many people, my birthday was truly enjoyable. Thank you all." Her heartfelt message included snapshots from the event, where she donned a tiara and posed alongside comedian Akira Kawashima from the comedy duo Kirin, who co-hosts the show with her. The vibrant celebration also featured playful group photographs involving her fellow cast members, all captured with infectious energy.
Responses to her posts overflowed with admiration and compliments, with fans commenting on the whimsical nature of the celebration, saying it resembled "a wedding ceremony" and praising her popularity with remarks like, "Everyone loves Mako! It’s truly because of her character." Such sentiments reflect the warmth and appreciation extended to her, echoing the general sentiment among viewers of the show.
While basking in the glow of her birthday festivities, Tamura was also making headlines for another significant achievement. On January 29, prior to her birthday, she was appointed as the Brand Ambassador for Matsusaka City, announced by Mayor Masato Takekami. The mayor visited the TBS Broadcasting Center to present her with the official appointment, reiteration of the city's efforts to celebrate its 20th anniversary.
Mayor Takekami stated, "The brand ambassador role aims to promote Matsusaka’s attractions nationwide," implying the city’s desire to reach broader audiences through the positive image Tamura presents as she carries out her duties. Hailing from Matsusaka City, Tamura expressed her excitement: "I’m excited to convey the charm of Matsusaka, a city rich in history and culture." This new role adds another layer to her public persona and outreach abilities.
Tamura’s rise to prominence has been noteworthy, particularly since she began hosting "Lavit!" which premiered on March 2021. Her ability to connect with audiences has earned her immense popularity, illustrated by her impressive social media following of 390,000 followers as of January 2025. Her talents were recognized when she topped ORICON News' list for favorite female announcers last December, marking her first time achieving this honor.
The "Matsusaka City Brand Ambassador" initiative, established in 2011, engages local celebrities to share the city's unique history and gastronomy. The program has successfully involved numerous figures from various fields, including singer Shizue Abe and professional baseball player Yuuki Okayama. By joining this initiative, Tamura aims to contribute to the city's narrative and cultural significance.
Following her appointment, Tamura emphasized her commitment to learning more about both the history and modern-day life of Matsusaka. "I look forward to sharing the charm of Matsusaka with many others. I will study diligently to understand more about the city’s past and present," she said, highlighting her eagerness to immerse herself fully in the role.
Overall, Tamura’s birthday celebration and career announcements showcase both personal milestones and public responsibilities. With her infectious optimism and burgeoning career, she continues to captivate the hearts of many, balancing her role at TBS with community service through her ambassadorship. Her future aspirations seem aligned with both her personal endeavors and her commitment to representing her hometown effectively, shining light on the treasures of Matsusaka to audiences far and wide.
Mako Tamura remains not only a beloved figure at TBS but also now holds the honor of advocating for her city’s cultural richness, cementing her presence both on and off the screen.