In the second week of the Maio Amarelo campaign, the Departamento Estadual de Trânsito de Goiás (Detran-GO) is ramping up its educational initiatives aimed at promoting safer driving practices across various cities in the state. The program includes lectures, interactive activities, and the Detranzinho project, which focuses on traffic education for children. The activities kick off on Monday, May 12, 2025, with two lectures in Goiânia: one at the Obra Max Cidade in the Cidade Vera Cruz sector and another at the AYSÚ FR Incorporadora. On the same day, the Detranzinho project will head to Padre Bernardo, engaging local schools.
On Tuesday, May 13, lectures are scheduled at Prosegur in Goiânia and Syngenta in Formosa, where safe driving practices will be the focus. Additionally, the Transportadora Veronese will host an educational lecture in Goiânia, while the Detranzinho continues its activities in schools in Padre Bernardo. Wednesday, May 14, will see a broader mobilization with educational actions at Sindego and Ceasa in Goiânia, while Detranzinho remains active in Padre Bernardo. Educational lectures are also planned at the SSP-GO and various companies in the capital.
Thursday, May 15, will feature educational actions in Senador Canedo, with lectures at Rede JS Peças and Global Parts in Goiânia. The Detranzinho program will be present in Hidrolândia, conducting activities in schools throughout the day. Friday, May 16, will continue with Detranzinho activities in Hidrolândia. Through a participatory approach and a focus on prevention, Detran-GO reinforces its commitment to preserving lives on the roads. The Maio Amarelo actions are supported by partnerships with companies, schools, and public agencies, demonstrating that behavioral change on the roads requires collective effort.
In Itapevi, the Prefeitura is promoting the Maio Amarelo 2025 movement, aligning with the national theme "Mobilidade Humana, Responsabilidade Humana" as defined by the National Traffic Council (Contran). This initiative aims to awaken a sense of responsibility and mutual care among citizens regarding the streets and avenues of the city, highlighting human behavior as both the problem and the solution to reducing traffic accidents. The city will conduct educational lectures in municipal schools led by traffic education teams and distribute pamphlets on road safety along with symbolic fine tickets to reinforce learning in a playful manner.
Additionally, educational blitzes will be carried out on major roads, distributing informative leaflets about accident prevention and kite-cutting antennas to enhance motorcyclist safety. The awareness campaign is set to have a broad impact, especially on key access roads, aiming to educate drivers about necessary precautions while on the road. The Maio Amarelo movement, established in 2014, seeks to involve public authorities, private initiatives, and civil society in discussions on road safety to reduce accidents and fatalities. The choice of May is linked to the UN's Decade of Action for Road Safety, initiated on May 11, 2011, with the yellow color symbolizing attention and caution.
Alarmingly, the World Health Organization (WHO) estimates that by 2030, 2.4 million people could die from traffic accidents, making it the fifth leading cause of global mortality. Currently, six people die every hour due to traffic incidents in Brazil, which ranks third in the world for traffic fatalities, behind India and China. Traffic-related deaths are the eighth leading cause of death in the country. The previous mayor, Igor Soares, was the author of State Law 873/2015, which instituted the "Maio Amarelo" month dedicated to preventing and combating traffic violence, reinforcing Itapevi's commitment to road safety.
Throughout Brazil, the month of May is marked by traffic awareness actions. With the national theme "Desacelere. Seu bem maior é a vida," the Maio Amarelo 2025 movement unites Detrans, security agencies, schools, companies, and civil society around a common goal: to reduce the number of accidents and fatalities on the roads. The CNN has compiled the main state initiatives organized in each region of the country. In São Paulo, the Detran-SP kicked off the program with an immersive action at Shopping Light in the capital. In partnership with Artesp and the concessionaires Ecovias Imigrantes and Ecovias Leste Paulista, the public experienced a collision simulation at 5 km/h using virtual reality gear. This five-minute experience aimed to sensitize participants to the effects of impacts at higher speeds.
In the coming days, the Detran-SP will promote the "Sinal de Respeito" campaign, encouraging empathy and respect for pedestrian crossings in the streets of the capital. On May 15 and 16, a motorcycle education circuit will be conducted in partnership with Abraciclo, providing informative materials and practical guidance at the association's headquarters. In the second half of May, the focus will shift to motorcyclists, particularly those aged 20 to 24, with the campaign "Faz seu corre sem correr," as this demographic leads in traffic fatalities. In the first quarter of 2025 alone, over 132,000 drivers were checked, marking a 52.5% increase from the same period last year. The Detran-SP also announced the creation of the Sistran (State Traffic System), which integrates various agencies and is based on the "Vision Zero" methodology, which posits that no traffic deaths are acceptable.
In Rio de Janeiro, the Detran-RJ commenced Maio Amarelo 2025 by illuminating tourist spots and public buildings such as Christ the Redeemer and Arcos da Lapa to draw attention to the movement. The "Sopro Pela Vida" action involved breathalyzer tests conducted on bar patrons in Lapa, highlighting the dangers of mixing alcohol with driving. On the Rio-Niterói Bridge, drivers and motorcyclists participated in a collision simulator activity in partnership with the PRF and the Ecoponte concessionaire. There are also plans for victim rescue simulations with the Fire Department, distribution of safety gear for motorcyclists, lectures, traffic schools for children, cycling events, and a Motorists' Olympics.
In Minas Gerais, the State Traffic Management Coordination (CET-MG) conducted a simulation of rescuing a victim trapped in wreckage, replicating an accident caused by speeding. This event took place in Praça da Liberdade, in partnership with the Fire Department of Minas Gerais. On Friday, May 9, the focus will be on direct engagement with pedestrians during "Café na Faixa" in Praça da Savassi, where coffee and snacks will be offered while agents discuss traffic rules and safe crossing practices in a light and empathetic manner. In Espírito Santo, the Detran-ES is offering free piloting and basic mechanics courses for motorcyclists and drivers, with registration available on the agency's website. The campaign also honors traffic agents who will play an active role in increasing street enforcement.
In Rio Grande do Sul, the Detran-RS illuminated the Cristo Protetor de Encantado, one of the state's most emblematic monuments, in yellow as part of the campaign. Two campaigns will run throughout May, one warning about road risks during long holidays when vehicle traffic increases, and another for Mother's Day using maternal advice to sensitize drivers about the importance of cautious driving. Additionally, the ongoing "Balada Segura" program continues with enforcement operations aimed at curbing alcohol consumption while driving. The Detran-RS also maintains its Public Traffic School, offering free online courses accessible to people nationwide.
In Paraná, the state adopted the slogan "No seu caminho, pode ter uma vida," focusing on speed reduction as a preventive measure. Among the announced measures, the Detran-PR has opened a public consultation for the State Traffic Safety Plan (Petrans), available until June 4. The plan includes 82 actions aimed at organizing, planning, and implementing public policies related to road safety, with participation from state and municipal agencies and civil society. As part of the campaign, the agency announced a R$ 14.7 million investment in road signage for 55 municipalities, aiming to complete the work within 270 days, including installing signs and painting road markings. The proposal aims to integrate efforts between public authorities and society to reduce traffic violence and align Paraná with the guidelines of the National Plan for the Reduction of Traffic Deaths and Injuries (Pnatrans), which the state has been a signatory to since 2021.
