In an exciting update for off-road enthusiasts and urban drivers alike, Mahindra has announced a significant change to its Thar Roxx model by replacing the previous Ivory White interior theme with a fresh Mocha Grey option. This change is set to provide a more practical choice for consumers, especially those who frequently venture into rugged terrains. The Mocha Grey not only enhances the vehicle's aesthetic appeal but also alleviates the maintenance challenges associated with lighter colors.
The Thar Roxx was initially launched on August 15, 2024, and since then, it has made its mark in the lifestyle SUV segment with its premium features and off-road capabilities. However, feedback from customers highlighted the difficulties of maintaining the Ivory White interiors in everyday use, particularly in off-road conditions where dust and mud can accumulate easily. Recognizing these concerns, Mahindra rolled out a Mocha Brown option in October 2024 but limited it to the 4X4 variants. The introduction of the new Mocha Grey theme marks the company's latest effort to meet consumer demand while maintaining the vehicle’s luxury appeal.
With the rollout of the new Mocha Grey interiors starting March 24, 2025, the updated Thar Roxx models are arriving at dealerships across the nation. This comes without a price hike, maintaining the starting price of Rs 12.99 lakh, reaching up to Rs 23.09 lakh for the top models. The shift to a darker color is a strategic move to extend the Thar Roxx’s allure, promising ease of maintenance along with its rugged aesthetic.
The Mocha Grey interior features a dual-tone dashboard and door trims, with updated upholstery and contrast stitching to elevate the overall design. Early models of the Thar Roxx with the Mocha Grey interiors have been seen at various dealerships, showcasing a blend of style and practicality perfectly suited to the adventurous mindset of its drivers.
Interestingly, Mahindra’s decision to change the interior color comes in response to customer feedback, and the change is anticipated to resonate well with both off-roading enthusiasts and everyday users. Many owners found the light-colored interiors difficult to keep clean, making the Mocha Grey a timely and practical upgrade.
Despite the aesthetic updates, the overall mechanics of the Thar Roxx remain unchanged. The SUV continues to be powered by two engine options: a powerful 2.0-liter turbo-petrol engine producing 177 PS and ample torque of 380 Nm, and a 2.2-liter turbo-diesel unit generating 175 PS and 370 Nm. Both engine choices come with the option of a manual or automatic transmission, making it versatile for different driving preferences. However, it's noteworthy that the 4X4 configuration is exclusively available on the diesel variants.
In terms of features, the Thar Roxx does not shy away from technological advancements. It is equipped with a sophisticated 10.25-inch touchscreen infotainment system, wireless Android Auto and Apple CarPlay capabilities, and a premium Harman Kardon audio system among other modern conveniences such as ventilated front seats and automatic climate control. These elements collectively enhance the driving experience without compromising the vehicle’s robust character.
Furthermore, the updated Thar Roxx introduces practical features aimed at increasing user convenience, including keyless entry and a newly designed armrest for the front passenger seat, which were not present in previous models. Aerodynamic wipers have also been included to improve cabin comfort by reducing noise during drives.
As the Thar Roxx begins to reach customers, Mahindra is optimistic that the introduction of the Mocha Grey interiors will widen the SUV’s appeal, attracting both adventurers looking for a rugged vehicle and city dwellers desiring style without sacrificing functionality. The company’s focus on user feedback illustrates its commitment to adapting to consumer needs, ensuring that the Thar Roxx remains a competitive option in the thriving SUV market.
In summation, the transition to Mocha Grey interiors signifies Mahindra’s dedication to enhancing the driving experience for Thar Roxx owners while accommodating the demands of a diverse customer base. With its robust features and stylish updates, the Thar Roxx is set to maintain its status as a leading lifestyle SUV.
