The Vive Latino 2025 festival kicked off on March 15, 2025, at the Estadio GNP Seguros in Mexico City, captivating attendees with electrifying performances from both established and budding artists. Among those making waves this year was 23-year-old Macario Martínez, who debuted at the festival with his celebrated track "Sueña lindo corazón." The vibrant atmosphere of the festival was palpable as fans poured in, eager to witness performances from legends and rising stars alike.
Macario Martínez’s performance took place at the Carpa Intolerante, where he took to the stage first, energizing the crowd with his enthusiasm on what was dubbed the hottest day of the festival, as temperatures reached 27 degrees Celsius. His set, lasting around 30 minutes, showcased his burgeoning talent and deep connection with the audience. Songs like "Ay destino" and the crowd-favorite "Sueña lindo corazón"—which has recently gone viral on TikTok—resonated loudly with festival-goers, who reciprocated his energy enthusiastically, even tossing plush toys at the young performer.
Since discovering his passion for music at age eight, when he began taking guitar lessons, Macario’s path to stardom has been anything but easy. To fund his dreams, he worked as a street sweeper, showcasing relentless determination. "The life demands much, and I’m just a street sweeper who wants you to listen to my music," he shared, reflecting his humble beginnings and gratitude toward his fans.
Macario’s recent signing with Sony Music marks a significant milestone for the artist, affirming his potential within the music industry. During his performance, he emphasized the importance of supporting independent music, echoing his own roots. He expressed heartfelt thanks to those who have supported him, noting how the power of social media has dramatically impacted his career, allowing him to perform at such prestigious venues.
Joining him on stage was El Gran Silencio, who celebrated their 32nd anniversary at the festival, performing classics and honoring musical icons like José José and Celso Piña. Their act included surprise guest Rubén Albarrán from Café Tacvba, creating memorable moments indicative of the surprise collaborations and lively spirit characteristic of the Vive Latino festival.
During the festival's first day, other notable performers included Caifanes and Eden Muñoz, alongside Macario, who has quickly established himself as one of the most exciting new acts. The event serves not only as entertainment but as a melting pot of cultural expressions, illustrating the rich diversity within the Latin music scene.
The Vive Latino festival is renowned for its eclectic lineup, having hosted various genres spanning from rock to pop. This year's lineup included prominent names like Siddhartha, Jarabe de Palo, and Scorpions, ensuring continuous engagement from attendees who filled the venue throughout the weekend.
On March 16, the second day of the festival continued with artists like Mon Laferte, Zoé, and many others set to entertain. Given the successful start, many anticipate this year's offerings to resonate with fans long after the final notes fade.
Macario Martínez's appearances mark the beginning of what many expect to be a glittering career. His upcoming performance at the Festival Pa'l Norte in Monterrey next month is highly awaited, with indications of continued growth and success for this rising star.
Continuously inviting awe, the passion evident at the Vive Latino festival signifies more than just music; it’s about connection, culture, and the spirit of Latino identity. The enthusiastic reception of Macario Martínez exemplifies the excitement surrounding new talent, proving once again the festival's role as a launchpad for future stars.