LVMH Moët Hennessy Louis Vuitton, the French luxury powerhouse, has announced significant leadership changes within its brand portfolio, appointing Ramon Ros as the new chief executive officer of Fendi and Charlotte Coupé as the new CEO of Kenzo. These appointments, effective July 1 and May 1, 2025, respectively, mark a strategic move as the company aims to bolster its executive ranks with proven talent from within its own ranks.
Ramon Ros, currently the president and CEO of Louis Vuitton in Mainland China, has been recognized for his "proven track record of success" at Louis Vuitton, particularly in the Chinese market. According to LVMH, he was "instrumental in developing the brand desirability, as well as building and nurturing a talented local team." His deep expertise in luxury retail and client relations, coupled with a passion for product excellence, positions him well to lead Fendi into its next chapter.
Ros takes the helm at Fendi during a pivotal time. The brand recently celebrated its centenary year, and the appointment comes on the heels of Kim Jones stepping down as the artistic director of haute couture, ready-to-wear, and fur collections for women in October 2024. Following Jones, Silvia Venturini Fendi spearheaded a coed show during Milan Fashion Week in February 2025, showcasing the brand's commitment to innovation while honoring its heritage.
In his new role, Ros will report to Sidney Toledano, senior adviser to LVMH chairman and CEO Bernard Arnault. He succeeds Pierre-Emmanuel Angeloglou, who will transition to become the deputy CEO of Christian Dior Couture on April 15, 2025. This move is part of a broader reshuffle within LVMH that aims to strengthen its leadership across its luxury brands.
In addition to Ros’s appointment, Charlotte Coupé will assume the role of CEO at Kenzo, effective May 1, 2025. Coupé, who has extensive fashion experience, is expected to enhance brand desirability and continue the modernization of the French maison. Her collaboration with notable figures such as Nigo, Kenzo's creative director, and Pharrell Williams, who serves as the creative director of menswear, has already set the stage for exciting developments at Kenzo.
Coupé’s predecessor, Sylvain Blanc, is leaving the group to pursue new projects after laying the groundwork for Kenzo’s ambitious development. Coupé's appointment comes at a time when Kenzo is looking to expand its reach and influence in the fashion industry.
The leadership changes are not limited to Fendi and Kenzo. LVMH has also appointed Daniel DiCicco as the new president and CEO of Louis Vuitton for China, effective April 28, 2025. DiCicco joins from Apple, where he served as vice president of retail. His extensive experience in retail and merchandising, particularly in Asian markets, is expected to contribute significantly to Louis Vuitton's growth in the region.
DiCicco has a rich history in the fashion industry, having previously held the position of president and CEO of Japan/North Asia at Coach. His diverse background includes significant roles in studio management and international team leadership, which will be instrumental as he takes on this new challenge at Louis Vuitton.
LVMH's preference for promoting talent from within is evident in these appointments, as the company seeks to cultivate a younger generation of leaders who can drive the brands forward. The strategic reshuffling reflects LVMH's commitment to maintaining its status as a leader in the luxury sector while adapting to the evolving market landscape.
The recent changes at LVMH come at a time when the luxury market is experiencing rapid growth, particularly in Asia. With Ros's appointment at Fendi, the company is signaling the importance of the Asian market in its overall strategy. Ros's experience in China will likely play a crucial role in elevating Fendi's presence in this key region.
In conclusion, LVMH's latest executive appointments underscore the company's strategic direction as it navigates the competitive luxury landscape. With seasoned leaders like Ros and Coupé at the helm of Fendi and Kenzo, respectively, and DiCicco leading Louis Vuitton in China, LVMH is poised to continue its legacy of excellence in the luxury fashion industry.
