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01 January 2025

Luxurious Primrose Hill Mansion Targeted In £10.4 Million Heist

Jewellery and designer goods taken from influencer Shafira Huang as thief eludes staff during bold burglary.

A brazen robbery at the luxurious Primrose Hill mansion of Shafira Huang, an Instagram influencer and art collector, has resulted in the loss of £10.4 million worth of jewellery and designer handbags. The burglary occurred on December 7, between 5:00 PM and 5:30 PM GMT, as Huang and her family were out of the country, igniting shockwaves across London's affluent social circles.

The incident, described by the Metropolitan Police as one of the highest-value burglaries ever recorded, involved a lone thief who accessed the property through a second-floor window. This audacious act was marked by premeditation, as Huang’s family has suggested, reflecting their belief it was part of a 'pre-planned professional job.'

According to reports, the thief—a white male believed to be aged between his late 20s and 30s, wearing dark clothing and face covering—managed to evade the house staff and spent approximately 19 minutes inside the mansion. Though nine members of staff were present, the robber executed his plan with surprising stealth, leaving behind minimal physical evidence. To add to the drama, one employee reportedly came alarmingly close to confronting him, barely missing him by seconds.

The stolen items included £150,000 worth of Hermès crocodile Kelly handbags, stunning bespoke jewellery pieces, and £15,000 in cash. Notably, among the jewels were two diamond butterfly rings from De Beers, pink sapphire earrings crafted by Katherine Wang, and valuable pieces from renowned brands like Van Cleef & Arpels and Chopard. Each item, particularly the rare bespoke jewels, holds substantial sentiment and is easily identifiable, raising hopes among the victims for recovery.

Following this shocking incident, Huang and her husband pledged rewards totaling £1.5 million to encourage anyone with information to assist. The offer consists of £500,000 for tips leading to the arrest and conviction of the thief and 10% of the value of any successfully recovered jewellery. Huang’s spokesperson noted, "Everyone is OK, but only by 63 seconds would a member of staff have been in direct confrontation with the robber," highlighting the severity and danger involved during the event.

Assistant Commissioner from the Metropolitan Police, Detective Constable Paulo Roberts, emphasized the gravity of the crime, stating, "This is a brazen offence, where the suspect has entered the property... violated the sanctuary of the victims’ home." Detectives are actively seeking information and have been utilizing community resources to gather intelligence on the suspect. Reports surfaced indicating the burglar may have been monitoring social media, where Huang often showcased her luxury lifestyle, potentially providing him with information about the family’s absences.

The location of the burglary itself also raises eyebrows. Avenue Road has long been known for housing some of London’s wealthiest residents, with properties often exceeding £30 million. The neighbourhood’s exclusivity may have made it easier for the burglar to plan and execute his heist without drawing too much attention.

Neighbors and local residents expressed shock over the incident, sharing their concerns about safety within such affluent areas. The burglary has ignited discussions about enhanced security measures and whether affluent owners like Huang and others must take additional precautions to protect their valuables. Particularly pertinent is the thought of whether properties undergoing renovations nearby may have inadvertently aided the burglar, offering both distraction and potential access routes.

With the current evidence at hand, the suspect's profile remains focused on being a solitary figure. He is described as agile, able to navigate through complex access points including using an abandoned ladder, likened to “Spiderman” by some media outlets. Through eyewitness accounts and security footage analysis, the police have been able to glean insights on the burglar's height and build, advancing their investigation tactics.

Despite the initial investigation pointing to the uniqueness of stolen items as strong leads, local police underscored potential challenges facing the recovery effort. The fact remains many luxury items circulate secretly within black markets, complicate the police's ability to track and recover stolen merchandise.

The social media influencer has responded to the incident by taking her accounts private, after flaunting many of the luxury items stolen from her home on various platforms. This move emphasizes the gravity of the burglary and the repercussions it has exacted, leading to calls for heightened vigilance among residents of wealthy neighborhoods.

The local police have encouraged anyone with information about the burglary to come forward and report any suspicious circumstances they may have noted around Avenue Road during the time of the incident. Residents are reminded to stay alert and vigilant, particularly in light of the incident occurring so close to home.

Time will tell how this incident will influence Shafira Huang’s future decisions related to her public persona, luxury acquisitions, and social responsibility concerning security. For now, her family strives to recover what was so brazenly taken from them, holding on to the hope of reuniting with cherished possessions.”