On May 9, 2025, celebrated as Ice Cream Day, B-R サーティワン アイスクリーム unveiled the results of its "サーティワン #推しフレーバー総選挙2025" (31 #Recommended Flavor Election 2025). This year marked the fourth iteration of the popular flavor contest, which saw a record-breaking turnout of over 580,000 votes, significantly surpassing the 490,000 votes cast in the previous election held in 2023.
The competition featured 60 flavors, meticulously selected from the more than 1,400 varieties that the company has offered over the years. The results were highly anticipated, with fans eager to see which flavor would emerge victorious.
Taking the top spot for the second consecutive year was "ラブポーションサーティワン" (Love Potion 31), which garnered an impressive 35,188 votes. This flavor, known for its delightful blend of raspberry and white chocolate, along with heart-shaped candies, has become a fan favorite, often referred to as "ラブポ" (Love Po). The overwhelming support for this flavor is evident in the enthusiastic comments from voters, with many exclaiming, "ラブポ一択！！" (Only Love Po!!) and "かわいくておいしくて最強" (Cute, delicious, and the best).
In addition to its victory, B-R サーティワン announced that "ラブポーションサーティワン" will undergo further development and be reintroduced as a new flavor next year, much to the delight of its fans. This marks a significant milestone as it achieves the first back-to-back win in the history of the election.
Following closely behind in the rankings was "バーガンディチェリー" (Burgundy Cherry), which claimed second place with 29,574 votes. This flavor is beloved for its rich cherry flavor and chunks of real cherry, with fans expressing their love for it by saying, "I love it so much I buy it in fresh packs!" and "It reminds me of the taste I shared with my mother when I was little!". This flavor will also be making a comeback, set for limited-time release starting in January 2026.
Rounding out the top three was "コットンキャンディ" (Cotton Candy), which received 28,375 votes. Voters have consistently praised this flavor since its debut, with comments like, "I’ve loved it since it first came out!" showcasing its enduring popularity.
The top four flavors from the limited-time flavor ranking are all set to be re-released in 2026, ensuring that fans will have the chance to enjoy their favorites once again. The flavors that made the cut include:
- バーガンディチェリー (Burgundy Cherry) - 29,574 votes
- コットンキャンディ (Cotton Candy) - 28,375 votes
- マジカルミントナイト (Magical Mint Night) - 19,804 votes
- ダイキュリーアイス (Daiquiri Ice) - 16,059 votes
"マジカルミントナイト" is known for its bitter chocolate mint flavor combined with popping candy, which has captivated many chocolate mint lovers, while "ダイキュリーアイス" evokes the refreshing taste of a rum and lime cocktail, making it a hit among fans.
The election results were announced via the company's official social media channels, sparking a flood of congratulatory messages from fans celebrating the victory of "ラブポ". Comments such as, "Congratulations on the back-to-back win!" and "I can’t wait for the powered-up version next year!" filled the feeds, reflecting the excitement surrounding the upcoming re-release of the flavor.
This election not only highlights the popularity of certain flavors but also showcases the strong community of ice cream lovers who actively participate in the voting process. The enthusiasm displayed by fans underscores the importance of flavors like "ラブポ" and "バーガンディチェリー" in the hearts of ice cream aficionados.
As the ice cream industry continues to innovate and introduce new flavors, events like the "サーティワン #推しフレーバー総選挙" serve as a reminder of the joy and nostalgia that ice cream brings to many. With the promise of new and improved flavors on the horizon, fans are sure to keep their spoons ready for the upcoming releases.
In summary, the "サーティワン #推しフレーバー総選挙2025" has once again captivated ice cream enthusiasts, demonstrating the enduring appeal of classic flavors while paving the way for exciting new creations. The results not only reflect consumer preferences but also highlight the vibrant culture surrounding ice cream in Japan.
