Louis Vuitton made headlines to kick off 2025 by reviving its iconic collaboration with Japanese artist Takashi Murakami, celebrating the 20th anniversary of their first partnership. The fashion house released its vibrant new collection on January 1, 2025, which has already caught the eye of fashion enthusiasts worldwide.
The partnership dates back to 2003 when Murakami transformed the traditional Louis Vuitton monogram with his unique and colorful designs, introducing playful motifs inspired by anime. Since then, pieces from this collection have become highly sought after, often commanding high prices on secondary markets like Vestiaire Collective and The RealReal.
This momentous relaunch features Murakami’s Monogram Multicolore, now enhanced with cutting-edge digital printing technology. The collection boasts over 150 items infused with 33 vibrant hues, including popular LV silhouettes such as the Speedy, Dauphine Soft, and Alma BB bags. Notably, the re-edition includes playful designs like the Superflat Panda, marking its return from its first debut.
Zendaya, the acclaimed actress and Louis Vuitton ambassador, is leading this campaign, which launched on December 26, 2024. The Colorful campaign boasts impressive media impact, valued at $7.4 million within the first week. This significant figure was calculated by Launchmetrics, which assesses the monetary value of marketing strategies across various platforms.
The spread of Zendaya across social media and other branding platforms showcases her wearing several items from the new collection, including the Speedy Bandoulière 25, adorned with the multicolored monogram, and other accessories embellished with the signature colors of Murakami. Along with bags, footwear like the Sunset Flat sandals and trainer sneakers have also been included.
Reimagined items from the Louis Vuitton x Murakami collaboration can now be purchased, marking the venture as potentially the standout designer partnership of the year. The aesthetic nostalgia aims to appeal particularly to younger consumers who may be discovering this collaboration for the first time.
The relaunch serves as the first chapter of two parts, with the upcoming second phase set for March, highlighting Murakami’s Cherry Blossom pattern expected to entice even more fans.
Along with the official launch, Louis Vuitton is promoting several pop-up stores across Southeast Asia, beginning with its flagship shop in Singapore, which opened on January 4 and will run until January 19, 2025. The Singapore store showcases eye-catching features, including Murakami's signature flower sculptures adorned with the renowned Louis Vuitton design.
This pop-up, titled 'Chapter One,' entails over 170 available pieces, emphasizing both collectibles for connoisseurs and accessible designs aimed at new customers. Signature pieces like the Speedy Bandoulière 25 and the classic LV Side Trunk MM Bag highlight the enticing offerings of this pop-up.
The store itself has been praised for its whimsical decor, where Murakami and Louis Vuitton's designs intertwine, creating what many reviewers describe as both colorful and joyous, drawing visitors eager for luxury and creativity.
Pietro Beccari, chairman and CEO of Louis Vuitton, explained the re-edition’s aim: “Young people are reviving this era, and we want to connect with them through this re-release,” which signifies not only nostalgia but also innovation.
With the countdown to the full launch of the Louis Vuitton x Takashi Murakami collaboration, excitement permeates both the fashion industry and consumer base, marking another chapter for one of the most exciting partnerships in luxury fashion.
Louis Vuitton x Takashi Murakami brand collaboration, celebrating vibrant fashion designs and innovative marketing strategies, enters the fashion spotlight as it brings nostalgia, nostalgic pieces, and star power with Zendaya to new audiences around the world.