Louis Vuitton has made waves with its Spring-Summer 2025 men's campaign titled "Le Monde Est à Vous," which is significant not just for its fashion statements but also for the creative stewardship of Pharrell Williams. Photographed by Stef Mitchell at La Maison de l'UNESCO in Paris, this campaign utilizes the site's modernist architecture – particularly its iconic geodesic dome – as a powerful metaphor for global interconnectedness.
The campaign's essence is grounded on the LVERS philosophy, mapping out Williams' vision for the Louis Vuitton men's fashion atelier. It materializes through distinctive design elements such as hand-beaded Damier patterns, refreshed sailor motifs, and culturally-inspired silhouettes. The collection demands attention as it resonates within the UNESCO venue, known for fostering cultural dialogue since its inception in 1958.
Initially unveiled on UNESCO's expansive grounds back in June 2024, the collection's importance has amplified through Mitchell's thoughtful lens. The campaign showcases models as contemporary cultural ambassadors, seamlessly blending couture with the institution's diplomatic atmosphere. Each piece embodies impeccable tailoring alongside relaxed casual wear, creating a sophisticated palette featuring shades from deep umber and mahogany to pastel-infused checkerboard patterns reminiscent of the brand's legacy.
Key technical innovations come through various standout pieces, including outerwear crafted from calfskin exhibiting sculptural volumes, as well as precisely cut wide-leg trousers and innovative suiting materials. Rigorous artisanal finishing methods are on display as each garment incorporates features like hand-rolled edges and traditional French seaming techniques, underscoring the brand’s commitment to craftsmanship.
The footwear segment exhibits the LV Footprint Soccer, comprising competition-ready cleats, along with the LV Footprint Traveller, which introduces foldable heel designs available in both Monogram canvas and exotic leathers. Accessories include the reimagined Speedy P9, showcasing styles from understated noir to vivacious graduated fluorescent treatments, alongside the debut of Speedy 30, bringing new proportions to the iconic shape.
Finally, eyewear enthusiasts can look forward to the Millionaire 4.0 sunglasses, flaunting innovative skin-toned frames paired with Monogram-embedded lenses, complementing the earlier Millionaire 1.0 styles. Each piece submitted for the collection epitomizes the amalgamation of rich heritage and contemporary vision.
Mitchell’s skillful photography introduces an editorial flair to this institutional setting, capturing the gravity of UNESCO’s architecture alongside the fluidity of the garments as they move. The imagery oscillates between formal poses under the geometric dome and intimate snapshots within wood-paneled conference rooms, emphasizing the collection’s multi-faceted nature and reflecting the elevation of Williams' creative vision.
On the retail front, as of this week, the LV Footprint Soccer has finally arrived at Louis Vuitton outlets. This shoe, first unveiled by Pharrell Williams, has generated anticipation among sneaker enthusiasts for months. Last June, celebrities like Sabrina Carpenter and Colman Domingo graced Paris for the highly awaited Louis Vuitton Spring-Summer 2025 menswear showcase.
Typically the opening act for Paris Men's Fashion Week, this year’s Louis Vuitton show took place just one month prior to the explosive 2024 Olympic Games held in the City of Lights. True to its tradition of grandeur, models strutted across the iconic UNESCO rooftop, which ingeniously featured grass mimicking the Damier pattern, serving as “an homage to mankind.” This year’s collection boasted travel gear and sporting attire; items like LV-branded jerseys and polos captured the festive spirit, and at the center of the festivities, the standout LV Footprint Soccer – reflecting the sleek profile of soccer cleats.
This design is defined by its chic yet casual allure, merging sophistication with sports aesthetics. The enduring outline and straight lines reminiscent of football cleats are crafted from premium materials, featuring calf-leather uppers and padded rubber outsoles. An earthy charm is drawn from the botanical details aligning with SS25’s fresh floral motif, stamped prominently with the recognizable LV insignia on its sole.
Available now, the Footprint Soccer is offered in five vibrant color schemes, including classic white, bold red, lively green, dynamic blue, and timeless black, boasting clean white highlights to enliven the overall presentation. The outsoles are elevated with lighter hues enhancing the shape, offering refreshing contrasts.
Set to invigorate Louis Vuitton's 2025 offerings, the Footprint Soccer shoes encourage excitement and stylish confidence, connecting the realms of fashion and sport seamlessly.