On January 28, 2025, Lotte will reintroduce its celebrated product, the limited edition '生雪見だいふく' (Nama Yukimi Daifuku), which gained immense popularity during its original launch last year, selling out rapidly. This special cream-filled daifuku promises to offer consumers the delightful experience of enjoying cream enveloped by soft, freshly made rice cake.
The '生雪見だいふく' is crafted using Lotte's newly developed "thin mochi," which enhances its delicate texture and satisfaction for cream lovers. Each pack contains two pieces, and the anticipated retail price is around 180 yen (tax included).
Last year's version amazed customers with its 'fluffy and chewy' texture, generating more than three times the expected sales and swiftly selling out within weeks. Lotte's devotion to quality and flavor continues this year, as they aim to serve even more excited fans of this long-standing brand.
The '雪見だいふく' line has been well-loved for over 40 years, and this special variant offers consumers the essence of comfort food with its soft creaminess. "Snowy Evening Daifuku has now reached its 43rd year, treasured by many over the years," Lotte states. "It brings joy and small happiness to those who taste it. Enjoy the freshly made softness of '生雪見だいふく.'" Each piece contains approximately 87 kcal, with nutritional benefits from its primary ingredients, including milk-based components, glutinous rice flour, and more.
The development of '生雪見だいふく' stems from Lotte's desire to replicate the exquisite, fluffy characteristics of freshly made daifuku typically only available at the factory. The shift from the original ice-based concept to cream-filled sweets created the demand for this unique treat, promising not only comforting flavor but also aesthetics with its cheerful packaging.
To keep consumers engaged, Lotte has launched special campaigns. Participants can join quizzes on the official Lotte Yukimi Daifuku social media accounts for chances to win exclusive dessert packs. The dynamic marketing and promotional effort clearly show Lotte's commitment to broadening their audience beyond just daifuku enthusiasts.
Lotte also expands its reach through collaboration, offering themed lunch desserts at ロッテシティホテル錦糸町 (Lotte City Hotel Kinshicho). From January 22 to February 2, diners can indulge in dishes featuring '生雪見だいふく,' offering sweet satisfaction during lunch hours.
For dessert lovers across Japan, the debut of this limited edition promises to be extraordinary, especially for those who missed the opportunity to try it last year. Now, with its re-launch, they can explore this uniquely soft and creamy experience alike!
Already, people have begun asking where they can find '生雪見だいふく' and requesting its re-release, making this second round seem just as exciting as the first. "Many are eager to know where they can buy it! I still want to try it for the first time," expressed one anxious consumer.
Shoppers will find '生雪見だいふく' at supermarkets and drugstores across Japan, as it is not available through convenience stores, maintaining its allure as a special treat. This seasonal delight encourages fans to check availability swiftly, ensuring they do not miss out on this unique soft dessert.
For those interested, Lotte has created a dedicated website featuring detailed product information, development stories, and insights on crafting this signature sweet. Keep your eyes peeled for the chance to savor the summer's favorite dessert!
This winter, treat yourself to '生雪見だいふく'—a creamy, mochi-filled delicacy promising to warm hearts and fill appetites alike. Don’t miss your chance to indulge!