The beauty industry is set to witness significant transformations as L'Oreal unveils six emerging trends at the COSMOPROF CBE ASEAN 2025 event. This annual gathering, themed "Building Iconic Beauty Brands: Strategy, Story, Success," will take place from May 25 to 27, 2025, at the Queen Sirikit National Convention Center in Bangkok, Thailand.
According to Mr. Phattharik Chi-ro, Managing Director of L'Oreal (Thailand), the global beauty market is currently valued at approximately 2.94 billion Euros, or about 10.834 trillion Baht, with skincare products accounting for 39% of this market and experiencing a growth rate of 2.7%. Other segments include hair care at 21% with a growth of 4.8%, cosmetics at 17% with a growth of 4%, fragrances at 13% with a remarkable growth of 11%, and hygiene products at 10% with a growth of 6.1%.
As the beauty industry continues to evolve, the wellness segment is seeing the most significant growth at 8%, followed by the mass market at 6%, professional hair care at 3.5%, and high-end beauty at 2%. This trend is further influenced by demographic changes, particularly an increasing elderly population, which is projected to reach 1 billion globally by the year 2030. This demographic represents a key consumer group with substantial purchasing power and interest in skincare and health maintenance.
Three additional consumer groups are also emerging in the beauty market. Generation Z is expected to grow to 150 million by 2030, while Generation Alpha, entering their teenage years, is projected to reach about 200 million. Furthermore, the male consumer segment, currently only accounting for one in four beauty product users, shows significant potential for growth, with male grooming products holding just 10% of the beauty market.
Beyond demographic shifts, broader societal changes are reshaping consumer behavior in the beauty industry. A recent survey by IPSOS Global Trends highlighted several key trends affecting the market:
- Globalization Fractures: Consumers are increasingly embracing their ethnic identities, leading to a demand for beauty products that reflect cultural uniqueness, such as packaging that resonates with local traditions.
- Splintered Societies: Social inequality and migration issues are influencing the market, prompting brands to focus on value-driven products and ultra-luxury offerings for affluent consumers.
- Climate Convergence: Heightened environmental awareness is driving demand for eco-friendly beauty products, such as bar shampoos and paper packaging, as consumers seek to minimize their ecological footprint.
- Techno Wonder: Technological advancements are revolutionizing beauty products, with L'Oreal introducing innovations like Cell BioPrint, a personalized skincare analysis tool.
- Conscientious Health: Health and well-being are paramount, with products designed to enhance both physical and mental wellness becoming increasingly popular.
- Power of Trust: Transparency and brand heritage are critical, as consumers gravitate toward brands with strong reputations and expert endorsements.
Mr. Sarachai Noomboonnum, General Manager of Informa Markets Thailand, emphasized Thailand's pivotal role in the beauty industry as a gateway to ASEAN. The upcoming COSMOPROF CBE ASEAN 2025 seeks to foster innovation and business collaboration, showcasing over 2,000 brands across a 25,000 square meter exhibition space. More than 17,000 attendees from both domestic and international markets are expected to participate.
As the event marks its fourth iteration, it aims to provide a platform for industry professionals to exchange ideas and explore the latest trends in beauty. The event will also feature discussions on the significant growth of beauty supplements, which have surged from 6% to 9% in just two years, as well as the expanding medical beauty sector, projected to grow at an annual rate of 5.5-7.0% in Thailand and 6.5-7.5% internationally.
In a special seminar, Mr. Phattharik outlined L'Oreal's commitment to innovation and leadership in the beauty sector, stating, "L'Oreal Group not only aims to create high-performance products but also works to define the future of beauty by continuously enhancing the consumer experience through in-depth analysis and precise forecasting." He highlighted the integration of AI technology in product development, in collaboration with IBM, to uncover new insights into cosmetic formulations.
Building a strong beauty brand today involves more than just offering quality products. It requires a compelling narrative that resonates with consumers, as noted by Mr. Natthaphon Chuchitaromya, Managing Director of OR Health and Wellness Company. He emphasized that successful beauty brands must understand the evolving behaviors of modern consumers who prioritize quality, sustainability, and innovation.
Mr. Natthaphon stressed, "One of the key factors for successful beauty brands is creating a positive customer experience from product quality to emotional connection. The COSMOPROF CBE ASEAN serves as a vital platform for entrepreneurs and industry enthusiasts to learn and exchange ideas to build memorable brands."
Ms. Khwanyarat Damrongkhawatthayakin, Managing Director of Romrawin Clinic, expressed gratitude for the opportunity to share insights at the event, underscoring the importance of sincerity and customer care in building brand loyalty. She noted that Romrawin Clinic has expanded its offerings to include over 60 skincare products tailored for Thai consumers, using high-quality ingredients and maintaining strict quality control at every production stage.
As the beauty industry continues to evolve, brands must adapt to changing consumer preferences and embrace sustainable practices. The COSMOPROF CBE ASEAN 2025 event is poised to be a landmark occasion for industry stakeholders to gather, innovate, and shape the future of beauty in the region.
For more information and to register for the event, visit www.cosmoprofcbeasean.com.
