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28 February 2025

Localiza Reports Mixed Q4 2024 Results, Facing Challenges Ahead

Despite profit growth, concerns loom over pricing power and market conditions for 2025

Localiza (RENT3), one of Brazil's leading car rental companies, announced its financial results for the fourth quarter of 2024, showcasing growth but also raising questions about sustainability and challenges for the upcoming year. Reporting a net profit of R$ 837 million for the quarter, this figure marks an 18.7% increase from Q4 2023. The company's total revenue stood at R$ 9.85 billion, reflecting a significant rise of 24.6%. Although these numbers align closely with projections, they fell short of market expectations, which could point to underlying challenges.

According to analysts, the results indicate mixed performance. The consensus had predicted higher figures, with revenue approximately 2.3% below expectations and the net profit trailing 4.2% under anticipations. While the overall performance can be deemed solid, the fine details paint a more complex picture as concerns for 2025 surface.

Localiza reported revenue from the Rental Car segment (RAC) of R$ 2.57 billion, which demonstrated annual growth of 13%. Its Fleet Management segment also performed well, witnessing 16.4% growth at R$ 2.19 billion. The company attributed some of the positive growth to increased daily averages, which rose 16.3% to R$ 147.40, driven by market demand.

Nevertheless, the Rental Car segment faced headwinds, with the utilization rate down 0.7 percentage points to 79%. Analysts have expressed concerns over Localiza's ability to maintain pricing power amid increasing competition and economic pressures. The volume of rentals experienced annual declines of 2.9%, contrasting sharply with earlier expectations of growth. Localiza's quarterly rental volumes showed scant growth of just 1.4%, significantly below historical fourth-quarter levels.

Highlighting both a notable achievement and potential concern, Localiza's EBITDA (earnings before interest, taxes, depreciation, and amortization) reached R$ 3.33 billion, up 15.5% year-over-year. The EBITDA margin stood at 33.8%, reflecting some pricing pressures, particularly within the used car segment. Analysts Ygor Bastos and Kaique Rocha from Genial noted, "The main positive surprise was the expansion of the EBITDA margin within RAC, which we had anticipated would compress due to high fleet renewal rates; this didn't happen and suggests renewed efficiency."

Localiza reported acquiring 103,064 vehicles during the quarter, exceeding expectations by 30%, yet raising alarm over potential risks associated with the market's volatility heading toward 2025. While the acquisition reflects proactive management, it could also signify overextension, especially as prevailing market conditions suggest tightening economic circumstances.

The company also sold 71,750 units, primarily from its used car operations, though margins fell below forecasts, attributed largely to the increased presence of wholesale sales slipping profitability. With continued depreciation fears, the performance of the used car market remains pivotal.

"Despite the gains, we see Localiza trading at 13.2x P/L for 2025, which suggests caution amid uncertain conditions," noted analysts. Recommendations vary, with some like Genial continuing to advise holding the stock with a target price of R$ 40, whereas others, such as Citi, maintain positivity, reflecting confidence in Localiza's strategy and operational metrics.

Localiza is not without its challenges, as the elevated debt ratio and the continuing struggle to revive profitability suggest the need for strategic recalibration moving forward. The company's efforts to revitalize its fleet with younger vehicles and cut maintenance costs seem to have borne fruit; they maintain focus on controlling costs and improving cash generation.

The economic environment presents its hurdles, particularly as interest rates remain substantially high—forecasted to possibly reach 15%—pressuring consumer spending power, which could hinder growth forecasts. CEO Bruno Lasansky noted, "The year of 2024 was marked by the continuous adjustment of used car prices amid weaker consumer affordability, conditioning our strategies going forward."

For Localiza, the results of Q4 2024 underline both its resilience and the potential risks lurking beneath the surface of what might be perceived as favorable growth. With analysts continuing to monitor performance closely, the outlook for the coming year will require careful navigation through both operational and market-driven challenges. Action on shares of Localiza as of today sees them at R$ 26.87, down 2.64% from previous sessions, exacerbated by broader economic sentiment.

This mixed bag of results and analyst opinions echoes the sentiment felt across many segments of the economy; uncertainty looms over the horizon, demanding investors remain vigilant. For now, Localiza stands at a crossroads and must leverage its operational strategies effectively to weather the anticipated economic headwinds.

Overall, as Localiza enters 2025, it will need to balance aggressive expansion with prudent risk management, ensuring its positioning remains intact as it navigates unavoidable fluctuations.