Rome is once again at the center of attention, but this time it's not for its stunning architecture or rich history. Instead, it's embroiled in controversy, sparked by Airbnb's plans to host gladiatorial battles at the iconic Colosseum. The famed ancient amphitheater, steeped in the echoes of history, is set to return to its roots as performers take to the arena, thanks to the buzz surrounding the upcoming release of Gladiator II.
Ridley Scott's much-anticipated sequel to the original Gladiator film is generating substantial hype, and with it, the potential for increased tourism to Rome. Slated for release near the battles, the film features Paul Mescal and Pedro Pascal, capturing the essence of ancient Rome and its gladiatorial combat. This connection prompted the Colosseum's management to team up with Airbnb for special after-hours events slated for early May 2025.
The experience, which is priced at €1.5 million by Airbnb, offers 16 lucky participants the chance to step inside the Colosseum's famed arena. The evening promises to be unforgettable, featuring candle-lit tours of the ancient site, glimpses of the underground chambers where gladiators once prepared, followed by replica battles where ticket holders can don armor and wield swords to engage in mock combat. The event culminates with dinner based on classical Roman cuisine.
While the proposal may sound like the ultimate adventure for tourists, it has sparked fierce backlash among locals and cultural officials. Massive amounts of outrage have surfaced as residents and leaders argue this will only reduce the historic significance of such an iconic monument to mere entertainment—a theme park rather than the solemn reminder of ancient struggles it has always been.
Massimiliano Smeriglio, head of Rome's Culture Commission, made his sentiments clear, stating, “We cannot turn one of the most important monuments in the world [the Colosseum]into a theme park.” He suggested Airbnb’s involvement should be limited to preserving, rather than commercializing, the ancient site. Similar statements echo from various local leaders, including Enzo Foschi, who fiercely responded to the initiative, saying, “We are not Disneyland; we are Rome.”
Residents of Rome are increasingly concerned about the transformations their cities are undergoing due to the growing influence of tourism, particularly short-term rentals like those offered by Airbnb. Many locals feel disconnected from their own city's history as tourist-centric policies dominate, often lacking consideration for the city's residents' needs. Concerns over over-tourism aren't limited to Rome; similar debates are playing out across Italy and Europe.
Critics argue the deal encroaches on the heritage status of the Colosseum, with Viviana Piccirilli Di Capua, president of the residents’ association for the historic center, calling Airbnb's gladiator event “an insult to the city’s world heritage status.” On the flip side, Colosseum management attempts to defend the initiative, describing it as an opportunity to promote cultural heritage and historical immersion through carefully crafted events based on rigorous research.
Airbnb, meanwhile, assures the public of its commitment to the site's preservation, pledging to donate €1.5 million to support the Colosseum's archaeological park. They highlight their role as stewards of heritage, contributing financially to its upkeep even as they face accusations of commodifying culture.
Despite Airbnb's efforts to frame this venture as respectful and historically informed, the public's pushback raises questions about the fine line between heritage tourism and cultural exploitation. Will this new experience enrich the cultural narrative surrounding the Colosseum, or will it trivialize its historical significance? It remains to be seen how this clash between local sentiments and commercial interest will play out as both Airbnb and the Colosseum archaeologists navigate these turbulent waters.
Rome's historical significance commands respect, and many believe it should remain untarnished by tourist-oriented gimmicks. Advocates for heritage preservation insist on protecting the integrity of world heritage sites, emphasizing the need for delicate balance against the backdrop of Italy’s tourist-driven economy.
The Colosseum saga is not just about gladiators; it reflects broader conversations about how cities preserve their history amid the relentless tide of tourism. Rome stands at this crossroads, and how it chooses to play the game will shape its identity for generations to come.
