Liverpool has announced its first Venta Nocturna (Night Sale) of 2025, a highly anticipated event for consumers looking to take advantage of special promotions across a wide range of products. This inaugural Venta Nocturna, also known as "La Nocturna," will take place from Thursday, May 1, 2025, to Sunday, May 4, 2025, strategically coinciding with the weekend before Mother's Day.
During these four days, customers can enjoy discounts and payment options on various categories, including fashion, accessories, electronics, and more. Liverpool has highlighted that while specific promotions have yet to be detailed, additional benefits are traditionally offered when paying with Liverpool or Liverpool VISA credit cards. However, those using credit or debit cards from other banks will also have access to certain promotions.
The physical stores will operate from 11:00 a.m. to 9:00 p.m. during the Venta Nocturna. For those who prefer to shop online, the official website and the Liverpool Pocket app will be available 24 hours a day, allowing users to take advantage of the deals at any time.
Liverpool stands out in the Mexican market with a remarkable 96% brand recognition, positioning itself as a leader in the online fashion retail segment. Its customer base is diverse: 26% belong to Generation X, 39% to Millennials, and 32% to Generation Z. Additionally, 42% of its consumers come from high-income households, reinforcing its image as a premium brand. Gender-wise, there is an almost perfect balance, with 51% of customers being male. The values most appreciated by Liverpool's customers include authenticity, reliability, and honesty in their online shopping experiences.
Simultaneously, Suburbia will hold its first edition of Noches Moradas (Purple Nights) from May 1 to May 4, 2025, also offering special promotions for Mother's Day. In summary, Liverpool's first Venta Nocturna in 2025 promises to be an excellent opportunity to purchase quality products with attractive discounts, just in time for celebrating mothers on their special day.
The Venta Nocturna has become a tradition that attracts thousands of shoppers seeking quality products at reduced prices. Customers can expect discounts in categories such as technology, cell phones, furniture, fashion, and accessories. The event typically features exclusive offers for Liverpool and Liverpool VISA cardholders, while other payment methods are also accepted.
During the Venta Nocturna, stores will maintain their regular hours from 11:00 a.m. to 9:00 p.m., while the Liverpool website and app will be available for online shopping at any hour. Historically, Liverpool has offered direct discounts, bonuses in electronic wallets, and interest-free months across various categories, including technology, fashion, and home goods.
As the first Venta Nocturna of the year approaches, Liverpool has confirmed that it will feature promotions across almost the entire store, including fashion, accessories, electronics, and more. Customers are encouraged to plan their purchases ahead of time by checking the digital catalog days before the event to ensure they can take advantage of the best deals before stocks run out or promotions end.
In addition to the May event, Liverpool conducts four major Venta Nocturnas each year, with the next one scheduled for June in celebration of Father's Day, another in October for the store's anniversary, and the final one in December, centered around the holiday season. These sales have established Liverpool as a go-to destination for consumers looking to refresh their homes and wardrobes with quality items at competitive prices.
In terms of consumer demographics, Liverpool connects significantly with Generation X, which represents 26% of its customer base. However, it also enjoys considerable popularity among Millennials (39%) and Generation Z (32%). Notably, 42% of Liverpool's customers hail from high-income households, which reinforces its status as a premium retail brand.
Liverpool's commitment to customer satisfaction is evident in its impressive loyalty metrics. A remarkable 84% of shoppers indicate they would choose Liverpool again for their purchases, solidifying its position as one of the most trusted brands in Mexico. The company has also reported significant financial growth, with total revenues increasing by 16.5% in the first quarter of 2023, net profits reaching 2,143 million pesos, and an EBITDA of 5,189 million pesos, marking a 5.3% rise compared to the previous year.
As Liverpool gears up for its first Venta Nocturna of 2025, consumers can look forward to a shopping experience filled with exciting deals and extensive product offerings. Whether shopping in-store or online, the sales event promises to cater to the diverse needs of its customer base, ensuring everyone can find something special for themselves or their loved ones.
With its extensive range of products, from high-tech gadgets to fashionable clothing and home decor, Liverpool's Venta Nocturna is not just a sale; it's a shopping experience that invites customers to explore and indulge in quality items at discounted prices. As the date approaches, shoppers are encouraged to mark their calendars and prepare for a weekend of savings that aligns perfectly with the celebration of mothers everywhere.
In conclusion, Liverpool's first Venta Nocturna of 2025 is set to be a landmark event, offering customers a chance to shop smartly and save significantly, all while celebrating the important occasion of Mother's Day. With its established reputation and commitment to quality, Liverpool continues to be a leading choice for consumers in Mexico.
