Lionel Messi has sent fans buzzing with excitement by launching a treasure hunt across England, Wales, and Scotland to promote his new hydration drink, Más+ by Messi. Starting on Monday, March 17th, 2025 at 4 PM, football enthusiasts are being challenged to seek out 10 special bottles hidden throughout the country.
The hunt begins as Messi’s drink brand prepares to enter the UK market officially, with the winning bottles located at various Spar stores, of which there are over 2,600 participating locations on the mainland. Each store will have one of ten signed golden capped editions available for purchase, alongside 100 free bottles per store handed out on a first-come, first-served basis.
It has been teased pre-event, as Messi's fans will have to scour from cities like Edinburgh down to Wrexham and all the way to London. One grand prize winner will receive not just the drink but also a trip for two to Miami, which includes flights, accommodation, and tickets to see Inter Miami CF play. For others who are lucky enough to bag one of the special signed bottles, they’ll get not only the drink but also exclusive Messi merchandise and even a lifetime supply of Más+ by Messi.
Messi explained the motivation behind the treasure hunt, saying, “Both in football and in any challenge, the motivation to achieve the goal is what drives everyone, so I hope the hunt brings excitement to those who are always striving for their own moments of success, now powered by Más+. Good luck to everyone searching, and I hope to see the winner in the stands in Miami soon.”
The drink itself is being marketed as both refreshing and healthy, comprising low-calorie hydration options for everyday consumers. More than merely just another beverage, it has undergone extensive testing to meet health and taste standards. Más+ by Messi boasts impressive nutritional statistics: each 500ml bottle contains just 10 calories and 1g of sugar, with no artificial colors or sweeteners.
The drink is offered in four flavors inspired by significant milestones from Messi’s career: Miami Punch pays homage to his current club, Inter Miami CF; Orange d’Or celebrates his eight Ballon d’Or titles; Berry Copa Crush honors his Copa America victory; and Limón Lime League highlights his four Champions League titles.
Jeremy Kanter, from Messi’s drink company, said, “We knew we had to launch Más+ by Messi in the UK with big energy. We wanted to bring people together through their shared love of the beautiful game and encourage positive hydration.” Since its debut last June, Más+ by Messi has sold over 3.5 million bottles, demonstrating its popularity.
The release of the drink has been well-timed, with it being available across Spar stores starting from March 10 and continuing through the end of the month. After the launch of exactly 100 free bottles at selected stores, the hope is to create community engagement and excitement throughout the UK.
The price for the individual bottles has been set at £2.25 each, offering fans not just any drink, but one linked to their football idol on several levels. The countdown is now on for eager fans to find these hidden bottles.
Moving forward, fans are encouraged to keep their eyes peeled as to not miss out on this incredible opportunity, where the hunt isn't purely about winning; it’s also about building the community among Messi’s followers and drink enthusiasts, urging them to engage and experience the thrill of the chase.
Within this challenge, Messi aims to create moments of joy and bonding through shared interests—the love for the sport and hydration strategies—with hopes of celebrating successes both on the pitch and off. Seasonal excitement and the arrival of spring may amplify this treasure hunt, making it not just about the prizes, but about enjoyment as well as connection.