With the approach of 2025, fashion enthusiasts are buzzing about the new trends set to redefine the realms of lingerie and beauty. This year is all about embracing ultra-sexy aesthetics and reviving nostalgic makeup styles from the colorful 90s.
According to lingerie expert Vanessa Causse, the motto for underwear this year is clear: “La tendance est à l’ultra-sexy.” All brands are stepping up their game, infusing their designs with elements meant to enchant and entice. Expect to see lingerie pieces with second-skin feels—light, almost sheer designs thoughtfully crafted for appeal. Causse describes this year as having “un côté hybride de la lingerie avec des pièces beauté” which means lingerie designers are now focusing not just on function but on visual excitement and self-expression.
Gone are the days where sturdy underwire and rigid support structures dominated the market. Instead, 2025 will see many retailers focusing solely on aesthetics and comfort. Seamless designs are becoming more frequent on store shelves, emphasizing innovative graphics and modern allure rather than just conventional support. One notable trend will be the rise of collections emphasizing monochromatic pieces, where deep hues take center stage, moving away from the traditional red and pink palettes typically associated with Valentine’s Day.
Vanessa notes, “Les marques mettent en avant la monochromie,” indicating the preference for singular, bold colors over mixed patterns. This shift is partly inspired by the phenomenal success of brands like SKIMS, spearheaded by Kim Kardashian, which continues to gain traction on social media. These brands are reshaping the concept of lingerie to merge seamlessly with street style, aiming to create wardrobe staples rather than hidden secrets.
But the evolution doesn’t stop with lingerie. The beauty sphere is witnessing its revival as well, particularly through the resurging trends from the 90s. There’s been increasing nostalgia for colorful makeup styles reminiscent of famous pop culture icons. Pinterest Predicts has pointed out staggering growth, with searches for “Maquillage yeux multicolore” skyrocketing by 365% in 2024, showcasing this shift's momentum.
One of the standout features of this return to the 90s is the iconic blue eyeshadow—a hue made famous by countless celebrities during the era. Gucci Westman, the celebrated makeup artist known for her stunning work, crafted iconic looks for stars such as Cameron Diaz and Christina Ricci. The styles created during this time not only paved the way for future trends but brought forward memorable perspectives on beauty.
To sport this look today without falling victim to cliché, it is key to master the art of balancing colors. Blue eyeshadow, known for its cool tones, pairs incredibly well with warm skin tones, enhanced through bronzer for luminosity. For those new to the layering of colors, the simplest approach is applying the blue hue across the eyelids, then enhancing with darker shades for depth. To finalize the look, opt for rich lip hues such as burgundy or deep plum, epitomizing sophistication and coalescing beautifully with the vibrant shades on the eyes.
Indeed, the fascination with nostalgic beauty isn’t just limited to blue eyeshadow—it's representative of broader shifts across the fashion industry where vintage influences meet contemporary designs. This 90s resurgence appeals particularly to Gen Z, connecting them more deeply with the vibrant, expressive styles of their predecessors.
With 2025 fast approaching, both lingerie and makeup trends promise to bring boldness and confidence to wardrobes, encouraging individuals to embrace pieces emphasizing aesthetics and personal expression. The intriguing blend of ultra-sexy lingerie designs alongside colorful, eye-catching beauty will undeniably set the tone for how we define style moving forward.