Lidl is set to launch its own version of the viral Dubai-style chocolate bar in stores across the UK starting Saturday, March 29, 2025. This much-anticipated release follows the product's overwhelming success on Lidl's TikTok Shop, where 6,000 bars sold out in just over an hour.
The Dubai-style chocolate bar, which originally gained fame on social media, was created by Sarah Hamouda at FIX Dessert Chocolatier in Dubai in 2021. Known for its unique combination of pistachio nuts, milk chocolate, and other Middle Eastern flavors, it became a sensation on TikTok in 2024, with influencers showcasing the treat to millions of followers.
In a statement, Lidl expressed excitement about the upcoming in-store launch, noting, "The in-store launch of the highly sought-after, viral treat will give Dubai Choco-lovers everything they’ve asked for - and make it the first own-brand Dubai Chocolate bar to be widely available in UK supermarkets." They further emphasized that their offering, the J.D. Gross Dubai-Style Chocolate bar, will be priced at an incredible £3.99 for Lidl Plus customers, making it the most affordable option in the UK market.
In a competitive landscape where similar products from well-known brands can reach up to £10, Lidl's version stands out as a budget-friendly alternative. Shoppers who do not use the Lidl Plus app will pay £4.99 for the bar, but a two-bar limit will be enforced to ensure that more customers can enjoy the treat.
The initial drop on March 20, 2025, saw 6,000 bars disappear from the TikTok Shop in a mere 84 minutes, with an astonishing rate of 72 bars being purchased every minute. This frenzy was fueled by social media hype, with food enthusiasts expressing their excitement online. Comments like, "So good! Please stock this all year round!" and "Absolutely delicious, 10/10" flooded TikTok, further driving demand.
But what is it about this chocolate that has captivated so many? At its core, the Dubai-style chocolate bar features a luxurious blend of ingredients, combining high-quality milk chocolate with a rich pistachio filling and crispy kataifi pastry. This fusion creates a unique taste experience that sets it apart from traditional European chocolates, making it a must-try for chocolate lovers.
The exclusivity of the original bars, which are only available in the UAE, has contributed to the chocolate's allure. As demand for the product surged, supermarkets across Europe, including Lidl, began stocking their own versions to satisfy the cravings of eager consumers. However, the limited availability of these bars has led to a sense of urgency among shoppers, prompting some to queue outside stores or purchase multiple bars at once.
In addition to the excitement surrounding Lidl's launch, other retailers have taken measures to ensure their customers can enjoy the Dubai chocolate trend. For instance, Waitrose has implemented a two-bar purchase limit on Lindt's Dubai Style Chocolate, which retails for £10. A spokesperson for Waitrose explained, "Due to the incredible popularity of this product, we want to make sure that as many customers as possible have the opportunity to try it."
The Dubai chocolate craze has also sparked a robust resale market, particularly in countries like Portugal, where bars originally sold for €4.99 are being resold for up to four times that price on platforms like OLX and Vinted. This has transformed the chocolate into a valuable commodity, with fans willing to pay a premium for the chance to taste the viral sensation.
For those unable to find the official product, homemade alternatives have gained popularity as well. Influencers and food creators are sharing recipes that replicate the luxurious flavors of the Dubai-style chocolate, using ingredients like Belgian chocolate, pistachios, and kataifi. This trend highlights the versatility of the chocolate and the determination of fans to experience its unique taste, even if they can't find the official product.
As Lidl gears up for the launch of its J.D. Gross Dubai-Style Chocolate, the excitement is palpable. The chocolate has become a symbol of indulgence and exclusivity, appealing to those looking for something new and exciting. With limited availability and increasing popularity, getting your hands on this luxurious treat might be a challenge, but for many, it's worth the effort.
In the broader context of the food industry, the Dubai chocolate trend reflects a growing interest in exotic flavors and unique culinary experiences. As consumers seek out new taste sensations, products like the Dubai-style chocolate bar are poised to capture their attention and satisfy their cravings.
Overall, whether it's the exotic ingredients, the social media hype, or the thrill of the hunt, the Dubai chocolate craze shows no signs of slowing down. As fans eagerly anticipate the in-store launch at Lidl, it’s clear that this chocolate bar has made a lasting impact on the sweet-toothed community.
With the launch just around the corner, chocolate lovers are preparing to flock to Lidl stores nationwide. The J.D. Gross Dubai Style Chocolate promises to deliver a taste of luxury at an accessible price, ensuring that everyone can indulge in this viral sensation.
