Lidl is set to make a splash in the chocolate market with its upcoming release of a highly anticipated 'Dubai-Style Chocolate' bar, aimed at dessert lovers looking for a more affordable option. The company is launching the 112g chocolate bar, priced at just £3.99, on its TikTok shop on March 20, 2025, starting at 9 AM. With only 6,000 bars available on a first-come, first-served basis, fans of the popular TikTok sensation will need to act quickly to secure theirs.
This new offering is an alternative to the luxurious pistachio knafeh-filled chocolate created by Fix Dessert Chocolatier, originally priced at nearly £23 when factoring in delivery. The original has been a hit on social media platforms, captivating the taste buds of chocolate enthusiasts around the world. Lidl's announcement highlights a commitment to providing exciting and cost-effective choices for consumers. "The hype is real and the wait is over," the retailer proclaimed, hinting at the fervent anticipation building among shoppers.
The brand's version of the chocolate bar promises not only to replicate the luxurious flavor combination of milk chocolate and pistachio cream but also to do so at a fraction of the cost. Participants excitedly await a taste, which will feature roasted kadayif pieces—a nod to Middle Eastern culinary traditions—wrapped in gold foil and adorned with vibrant packaging.
As the original Dubai chocolate made waves in 2024 after its creation by Sarah Hamouda of FIX Dessert Chocolatier, the treat saw a soar in popularity, garnering massive attention across social media platforms like TikTok. Videos showcasing the chocolate often go viral, with Food reviewers and chocolate lovers alike expressing delight over its unique flavor profile. However, the high cost has made it a luxury for many. Lidl's recent foray into the realm of TikTok shopping tries to cater to those eager to experience the trend without the hefty price tag.
Many other brands have tried to replicate the success of the Dubai chocolate bar, with some options, such as Lindt and Laderach, hitting the market at prices like £14.99 and £31.50, respectively. Lidl, however, prides itself on launching the only UK supermarket own-brand version, making this release a unique opportunity for consumers.
In an enthusiastic statement, Lidl remarked, "Now, as love for the coveted chocolate sensation only continues to grow, this latest drop is set to be even bigger," encouraging shoppers to keep a keen eye on their TikTok shop. TikTok has increasingly become a vital selling platform for retailers, with Lidl's earlier success selling its protein bundles in just 18 minutes. Such rapid sellouts create a sense of urgency and exclusivity among consumers, so it comes as no surprise that many are eagerly counting down the days until this chocolate drop.
The initial launch gives shoppers a brief window to grab the decadent treat; thus, anyone interested in sampling this sweet delight should be prepared to act fast. With so much buzz surrounding the limited release of Lidl’s Dubai-Style Chocolate, there's no doubt that the market will be buzzing ahead of the launch date.
As shoppers prepare for the official drop of this delicious replica, one thing is on everyone's mind: will the new chocolate live up to the expectations set by its original counterpart? Only time and taste will tell. Nevertheless, those eager to indulge in something sweet should mark their calendars for this exciting event as they will likely need to navigate the mad rush once the clock strikes 9 AM. With such a thrilling product launch ahead, the chocolate world is waiting with bated breath.
