LG Electronics is making waves in the home appliance market with the launch of its new stand air conditioner, the 'Whisen Cue', on April 15, 2025. This innovative product is designed to enhance the AI (artificial intelligence) cooling experience, expanding options for customers looking for smarter climate control solutions.
According to LG, the 'Whisen Cue' is equipped with an 'AI Wind' feature that learns users' living environments and habits to deliver optimal airflow. This is not just another air conditioner; it’s a product that adapts to its user, promising a more personalized cooling experience. Additionally, the 'AI Dry' function automatically removes moisture from within the unit after use, ensuring better hygiene and cleanliness.
In a time when environmental consciousness is on the rise, LG is also introducing a subscription service for the 'Whisen Cue'. This service alleviates the hassle of maintenance by having care specialists perform regular visits for tasks including disassembly cleaning, filter replacement, and cooling performance checks. The cleaning process utilizes phytoncide and UV care to enhance sterilization, which is particularly appealing to health-conscious consumers.
The launch price for the 'Whisen Cue' ranges from 2.25 million to 2.35 million won. For those opting for the 'Lite Plus' care service under a six-year contract, the monthly subscription fee is set between 51,900 and 62,900 won. On the other hand, the 'Premium' service, which includes disassembly cleaning, has a monthly fee of 71,900 to 89,900 won. This pricing strategy reflects LG's commitment to offering high-quality products with comprehensive service options.
In the first quarter of 2025, LG reported a significant increase in stand air conditioner sales, with a 60% rise compared to the previous year. The sales of AI-equipped models, such as the 'Tower' and 'View', doubled during the same period, indicating a robust demand for advanced cooling technology.
Jang Seok-ho, head of the RAC Business Division at LG Electronics' ES Business Division, expressed confidence in the company's direction, stating, "We aim to lead the AI air conditioner market with products optimized for our customers' lifestyles and spaces." This statement underscores LG's strategic focus on innovation and customer-centric designs in a competitive market.
Furthermore, LG plans to diversify its product offerings by launching window-type and mobile air conditioners. These new models are expected to cater to a broader audience, especially in spaces where traditional stand or wall-mounted units are impractical. The mobile air conditioner, in particular, has achieved an energy consumption efficiency grade of 1. Its innovative design separates the intake and exhaust hoses, resulting in about 35% higher cooling efficiency and a 33% reduction in power consumption compared to the existing single-hose models. This not only enhances performance but also helps lower electricity costs for users.
The introduction of the 'Energy Saving Planner' service through the LG ThinQ app further emphasizes LG's commitment to energy efficiency. This feature allows users to set parameters such as start and end dates, daily usage time, and power consumption. Users receive alerts when their energy-saving goals are met, promoting responsible usage.
Overall, the launch of the 'Whisen Cue' marks a significant step for LG Electronics as it seeks to solidify its position in the AI air conditioner market. With a focus on innovative features that prioritize user convenience and hygiene, along with a commitment to sustainability, LG is poised to attract a diverse customer base.
As the demand for smart home appliances continues to grow, LG's strategic initiatives in AI technology and customer service may very well set the standard for the future of home climate control. The combination of advanced features, subscription services, and a strong focus on hygiene and energy efficiency reflects a broader trend in the industry towards more intelligent and user-friendly products.
With the introduction of the 'Whisen Cue', LG Electronics not only aims to meet the current market demand but also to lead the evolution of air conditioning technology, providing consumers with smarter, more efficient, and ultimately healthier living environments.
