Billund, Denmark—March 18, 2025: The LEGO Group and The Pokémon Company International have announced their groundbreaking partnership to create LEGO Pokémon sets, marking the first time these two beloved brands will collaborate. The new product line is set to delight fans around the world, with its official debut planned for 2026.
For years, fans of Pokémon have sought to combine their passion for the iconic franchise with the imaginative play of LEGO bricks. Their dreams are about to come true as the partnership promises to bring many of the Pokémon characters to life. Julia Goldin, Chief Product & Marketing Officer at LEGO, expressed her enthusiasm, stating, "We are thrilled to be working with a brand... as Pokémon, partnering to give our joint audiences what they have been asking us for. We strongly believe through the endless possibilities of LEGO play and the exciting adventures the world of Pokémon brings, this partnership will create a range of new possibilities for Trainers and builders alike."
The news was announced on the LEGO website, which simply states, "Lego Pokémon Coming Soon," accompanied by the teaser imagery featuring the famous Pikachu tail made of LEGO bricks. The tagline "Electrify your imagination..." has only heightened fan anticipation for what is to come.
Gaku Susai, Chief Product and Experience Officer of The Pokémon Company International echoed this sentiment, remarking, "The LEGO Group and Pokémon have strong shared values of imagination, creativity and fun, making this the perfect partnership to deliver unique, meaningful and engaging ways for Trainers to experience the Pokémon brand. Working with the best-in-class team at the LEGO Group... has culminated in an innovative and groundbreaking collaboration. We cannot wait to see both LEGO fans and the Pokémon community’s reactions in 2026.”
The partnership signals the end of Pokémon's previous relationship with Mega Bloks, which had produced several Pokémon-themed building sets over the past two decades. Many fans are thrilled at the prospect of LEGO taking the reins, as many believe the quality and creativity associated with LEGO will provide superior play experiences.
So far, the details about the specific sets are still shrouded in mystery, leaving collectors and Pokémon fans alike to speculate. Potential candidates include models of fan-favorite Pokémon ready to be built and displayed on shelves or to be incorporated directly within play scenarios. While enthusiasts are guessing the possibilities of one-day LEGO sets featuring Pokémon like Charizard or Bulbasaur, some fans are also dreaming big; suggestions for elaborate models, such as themed settings reminiscent of the Pokémon games, haven’t gone unnoticed.
Upcoming releases also include other exciting LEGO projects related to major gaming franchises. A sturdy LEGO Game Boy set is on the release calendar for October 2025, which follows the smashing popularity of other LEGO collaborations with major brands, such as Nintendo's Super Mario and The Legend of Zelda franchises.
This announcement is not just about product launches; it marks a long-awaited moment of collective joy for LEGO and Pokémon fans. The blending of the two worlds through this partnership hints at endless creative possibilities—imagine finding new ways to create and engage with beloved Pokémon characters through LEGO.
Beyond just product sales, this collaboration is rooted deeply within the ethos of interactive play and imagination. Today's announcement hints at what may well be only the beginning of LEGO’s ventures with popular franchises, indicating their commitment to provide engaging experiences for fans of all ages.
The Pokémon and LEGO franchises often celebrate the joyous nature of creation and invention. It appears this new partnership is ideal for fostering innovative designs and settings—perfect for engaging both LEGO builders and Pokémon Trainers alike.
While 2026 may seem far away, the community eagerly anticipates encouraging glimpses and potential reveals of what is yet to come. Until then, fans should keep their eyes peeled for more announcements as LEGO and The Pokémon Company continue to stir interest with this unprecedented collaboration.
