LEGO enthusiasts and fans of the beloved animated series "Bluey" can look forward to the release of five exciting new playsets and minifigures, set to launch on June 1, 2025. This collaboration between the LEGO Group and BBC Studios has generated considerable excitement, especially among families with young children. At Toy Fair 2025, the units of these new sets were prominently featured, confirming speculation about their development earlier this year.
The LEGO Bluey lineup includes sets fueled by adventure and imaginative play, catering to children aged 2 to 5. This diverse range features both traditional LEGO sets and LEGO DUPLO designs, providing various options for different developmental stages. The core collection comprises LEGO DUPLO "Ice Cream Trip with Bluey," LEGO DUPLO "Bluey’s Family House with Memory Game," along with LEGO sets like "Playground Fun with Bluey and Chloe," "Bluey’s Beach & Family Car Trip," and "Bluey’s Family House." Each set showcases components integrity and details drawn from the iconic show.
The sets include the following details:
- LEGO DUPLO Ice Cream Trip with Bluey (10458): Retailing at $29.99 and consisting of 22 pieces, this set features Bluey and her dad, Bandit, embarking on their ice cream adventure. Young builders can enjoy role-play opportunities with their orange family car and ice cream stands, helping to develop color-sorting skills.
- LEGO DUPLO Bluey’s Family House with Memory Game (10459): Priced at $69.99, this set includes 83 pieces. It offers toddlers engaging ways to explore the Heeler family home. A memory spinner game adds layers of fun by allowing kids to match items hidden throughout the build.
- LEGO Bluey Playground Fun with Bluey and Chloe (11201): Available for $19.99 and containing 104 pieces, this set features Bluey and her Dalmatian friend, Chloe, delighting at the playground with various equipment, including slides and seesaws.
- LEGO Bluey’s Beach & Family Car Trip (11202): At $29.99 and consisting of 133 pieces, this set invites users to build their beach day adventure with minifigures of Bluey, Bingo, and their mom, Chilli. Sandcastles and beach gear complement the main builds, promising imaginative scenarios.
- LEGO Bluey’s Family House (11203): This significant offering features 382 pieces and retails for $69.99, showcasing Bluey’s multi-storied home. Included are beloved characters Bluey, Bingo, Chilli, and Bandit, alongside charming accessories like the Keepy Uppy balloon and the soft kiwi rug.
Each set is crafted to integrate elements of fun with learning. Roberta Cardazzo, Design Manager at LEGO DUPLO, emphasized the mission of these products, stating, "We are over the moon to bring the fun of Bluey to life with our new LEGO 4+ and LEGO DUPLO sets. Just like Bluey and her family, these sets are all about having 'Heaps of Fun' and encouraging children and families to explore their creativity and imagination, all whilst learning through play."
The passion for "Bluey"—which was listed as the most popular streaming series for children on Disney+ and has captured hearts across the globe—reflects the growing trend of children experiencing interactive play with beloved characters. Suzy Lee Raia, Senior Vice President of Global Consumer Products at BBC Studios, underlined the excitement surrounding the Bluey sets by describing it as "wonderful to see the beloved world of Bluey come to life."
Beyond the physical sets, the partnership promises to include digital experiences with the development of the LEGO Bluey mobile app. This interactive application will present various play scenarios reflecting digital play and LEGO experiences. Targeting children aged 2 to 7 years old, it aligns with their developmental needs to nurture both emotional and cognitive growth.
With the unique charisma of Bluey, complemented by the playful nature of LEGO, this collaboration appears destined to enchant both new learners and seasoned builders. The sets will be available for purchase at various retailers, including LEGO stores and Amazon, beginning on June 1, 2025. Fans are already excited about scooping up these imaginative creations and embarking on new adventures with Bluey and her family.
These new LEGO Bluey sets hold the promise of hours of entertainment, learning, and family bonding. They're not just toys; they represent shared experiences and cherished moments, ready to be built and played with together. Will you be ready to join Bluey on her next adventure?