In a move aimed at easing the financial burden on travelers during the Easter holiday, Leclerc has announced it will sell fuel at cost price from Friday, April 18, 2025, to Sunday, April 20, 2025. This initiative will be available at over 730 Leclerc service stations across France, providing a much-needed relief for those planning to hit the roads during the busy holiday weekend.
Michel-Edouard Leclerc, the president of the strategic committee for E. Leclerc, emphasized the significance of this promotion, stating, "Easter is a period where travel can heavily impact budgets, a few weeks before summer vacations. By maintaining our commitments to purchasing power, we are offering a useful, immediate, and unconditional measure: fuel at cost price." This statement reflects the company's ongoing efforts to support customers amid rising fuel costs.
The operation is particularly timely, as the average prices for diesel and SP95-E10 gasoline have recently seen a decrease. Last week, the average price for diesel was recorded at 1.575 euros per liter, while SP95-E10 was at 1.680 euros per liter. These figures represent a decline of 5.5 and 4.9 cents, respectively, compared to the previous week. Notably, the price of diesel has not dipped below 1.6 euros since 2021, marking a significant moment for consumers.
As travelers prepare for the long weekend, Leclerc's initiative is expected to attract many customers, not only for the fuel savings but also to boost in-store sales. The promotion will not apply to fuel oil or stations located on highways, ensuring that the focus remains on helping local drivers.
According to reports from economiematin.fr, consumers can anticipate a price reduction of about 10 cents per liter during this period. For a standard 50-liter tank, this translates to savings of approximately 5 euros, making a notable difference for families and individuals planning road trips.
At the Leclerc hypermarket in Perpignan (Polygone Nord), fuel prices as of Thursday morning, April 17, 2025, were as follows: 1.442 euros per liter for diesel, 1.595 euros for SP95, and 1.627 euros for SP98. These prices are expected to drop further during the Easter weekend, although specific figures for the cost price during the promotion have yet to be confirmed.
With the Easter holiday often leading to increased travel, Leclerc's decision to offer fuel at cost price is seen as a strategic move to attract customers while also supporting their financial well-being. The roads in France are expected to be particularly busy, with traffic classified as red at various times over the weekend, indicating heavy travel.
Furthermore, the ongoing fluctuations in oil prices are influenced by broader economic factors. The American president has expressed intentions to lower the price of a barrel of oil to 50 dollars, as it currently sits at 66 dollars. This geopolitical backdrop plays a role in the pricing landscape that affects consumers directly.
As families and travelers gear up for the Easter weekend, Leclerc's initiative offers a timely opportunity to save on fuel costs. With many consumers already feeling the pinch from rising living expenses, this promotion is a welcome relief that aligns with the company's commitment to supporting purchasing power.
The upcoming weekend not only promises savings at the pump but also highlights the importance of local businesses responding to consumer needs during peak travel times. As Leclerc prepares to implement this cost-saving measure, it remains to be seen how other retailers will respond in the face of competitive pricing.
In conclusion, Leclerc’s decision to sell fuel at cost price during the Easter weekend is a significant step in addressing the financial concerns of travelers. With the average prices of fuel trending downward and the promise of additional savings, customers can look forward to a more affordable journey this holiday season.
