In a groundbreaking move that celebrates diversity and representation, Mattel is releasing a Barbie Ken doll modeled after NBA superstar LeBron James. This launch marks the 45th anniversary of the first Black Barbie and highlights the company’s commitment to honoring powerful Black figures in culture.
LeBron James is making history as the first professional athlete to receive a Barbie Ken doll, a significant milestone in the brand's 65-year legacy. The doll, part of a special edition lineup that also features icons like Alicia Keys, Naomi Osaka, and Issa Rae, is being dubbed the first-ever "Kenbassador" by Barbie. This title acknowledges James’s positive influence on culture, style, and community.
According to Barbie’s announcement on social media, "LeBron James is the first-ever Barbie Kenbassador, recognizing his positive impact on culture, style, and community." The doll reflects James’s signature style, dressed in a blue-and-white varsity jacket emblazoned with “LJ” on the front and “LEBRON” on the back. It also features three patches: one with his jersey number 23, another representing his home state of Ohio, and a third that reads “We Are Family,” a nod to his philanthropic efforts through the LeBron James Family Foundation.
James’s Barbie doll is not just a toy; it’s a celebration of his legacy. The doll is styled with Nike Terminator High sneakers, Beats headphones, sunglasses, a watch, and a fanny pack. Additionally, it is designed to be taller than standard Ken dolls, standing out at 6 feet 9 inches, reflecting the athlete’s real-life height.
In an interview with Good Morning America, James expressed his excitement about this unique collaboration, stating, "Now, as an adult, I understand how vital it is for young people to have positive figures to look up to. That's why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor. It's an opportunity to recognize the powerful impact of role models who instill confidence, inspire dreams, and show kids that they, too, can achieve greatness."
The release of the LeBron James Barbie Ken doll is set for April 12, 2025, with a limited run available at the UNDEFEATED store on La Brea. Following that, a wider release will occur on April 14, 2025, at major retailers including Target, Amazon, Walmart, and Mattel Creations, with a price tag of $75.
In a heartwarming initiative, for the first 5,000 dolls sold at Target from April 14 to 19, Mattel will donate a copy of James’s book, "I Am More Than," to Save the Children, a cause that is close to James’s heart. This effort underscores the doll's purpose, which is not just about style but also about storytelling, legacy, and inspiring the next generation.
The LeBron James Barbie Ken doll is more than a collectible; it embodies representation, leadership, and cultural influence. Whether you’re a sneaker fan, a Barbie collector, or a supporter of LeBron James, this release is an exciting milestone worth celebrating. It serves as a reminder of the importance of positive role models in children’s lives and the impact they can have on future generations.
As fans eagerly await the release, the excitement surrounding the LeBron James Barbie Ken doll continues to grow, promising to be a significant addition to both the Barbie collection and the memorabilia of sports enthusiasts. Stay tuned for updates on this remarkable launch and other upcoming sneaker releases.
