NEW YORK — LeafLink, a prominent wholesale cannabis platform, has unveiled its annual Wholesale Cannabis Pricing Guide, revealing crucial market data from 18 U.S. cannabis markets across five product categories: Flower, Cartridges, Concentrates, Edibles & Ingestibles, and Pre-Rolls. This guide, released on April 3, 2025, provides an in-depth analysis of sales performance and year-over-year market differences, offering valuable insights for industry operators.
The comprehensive dataset includes national and market-level pricing trends, designed to assist businesses in strategic planning. LeafLink analyzed a staggering $5 billion worth of wholesale orders across 398,000 stock-keeping units (SKUs) in 2024, reflecting the rapid evolution of the cannabis sector.
Artie Minson, CEO of LeafLink, emphasized the importance of staying ahead in this fast-evolving industry. "Cannabis is one of today’s fastest-evolving industries, and staying ahead of sales trends is essential for operating a successful business," he stated. "We publish this guide annually to equip businesses and industry partners with the critical insights they need for strategic planning."
This year’s guide marks the inclusion of four new markets, expanding the total to 18. The new additions are Mississippi, New Mexico, New York, and Maryland, alongside established markets such as California, Colorado, and Oregon.
The report highlights several key findings:
- Pricing Declines Across All Categories: Cannabis product prices saw a year-over-year decrease across all major categories. Notably, Cartridges experienced a significant drop of 12.04%, while Edibles & Ingestibles followed closely with a decline of 9.85%.
- Flower Remains Stable: Despite a slight decrease of 3.04%, Flower products maintained relatively stable prices compared to other categories, indicating consistent demand.
- Highly Diverse Market: The cannabis market is characterized by its diversity. In this guide, nearly 400,000 unique SKUs were analyzed, with Flower products being the predominant contributor, accounting for 141,488 unique SKUs.
- Pre-Rolls Were the Most Stable: Pre-Rolls exhibited the smallest year-over-year pricing fluctuation at just 0.67%, suggesting stable demand and pricing within this category. In markets like Massachusetts and New York, the price for Pre-Rolls increased significantly, soaring by 69% compared to the previous year.
- Challenges Persist, but Growth Continues: The cannabis industry continues to navigate regulatory challenges, yet legal sales exceeded $32.6 billion, marking an 11.4% increase from 2023. This growth underscores the resilience and potential of the cannabis market.
The 2025 version of the guide also includes a national breakdown of subcategory sales trends, providing operators with a clearer understanding of market dynamics. LeafLink’s commitment to delivering valuable resources and innovative technology aims to simplify operations and enhance profitability in the cannabis industry.
Founded in 2016, LeafLink has quickly established itself as a leading B2B technology platform for the wholesale cannabis sector, serving thousands of customers across more than 30 markets. In 2024, the company made headlines by acquiring Dama Financial, which provides compliant cannabis banking solutions, and Leaf Trade, a marketplace focused on multistate operators. Collectively, these platforms process over $9 billion in gross merchandise volume (GMV) annually.
LeafLink's efforts have not gone unnoticed; the company has received accolades such as Fast Company’s Best Workplaces for Innovators (2024) and recognition as one of the Most Innovative Companies in Business Services (2025). Additionally, it was awarded Green Market Report’s Best Cannabis Fintech (2024), highlighting its impact on the industry.
As the cannabis landscape continues to evolve, LeafLink’s Wholesale Cannabis Pricing Guide serves as a vital tool for operators aiming to navigate the complexities of the market. With ongoing fluctuations in pricing and regulatory challenges, having access to accurate and timely data is more important than ever for businesses in this burgeoning industry.
For those interested in exploring the insights provided in this year’s guide, LeafLink has made a free copy available for download, enabling industry stakeholders to leverage this information for informed decision-making.
