Le Sserafim has made waves in the music industry with their latest collaboration, teaming up with Google’s Android to produce a music video for their track "Come Over." This exciting partnership was unveiled during a YouTube live broadcast on March 25, 2025, hosted by Na Yeong-seok on his channel "Channel Fullmoon." The music video is part of a broader initiative to promote Gemini, Android's artificial intelligence assistant, showcasing its features through Le Sserafim's unique storytelling.
The track "Come Over" is featured on Le Sserafim’s fifth mini album, "HOT," which was released on March 14, 2025. The album has already garnered significant attention, debuting at No. 9 on the Billboard 200 chart, marking Le Sserafim's fourth consecutive entry into the top 10—a historic feat for fourth-generation K-pop girl groups. Additionally, the title track of the album also ranked No. 9 on the Bubbling Under Hot 100 chart, just shy of entering the main Hot 100.
In the live broadcast, the members expressed their enthusiasm for the collaboration, noting that filming the music video was a fun experience. The song "Come Over," produced by members of the British rock band Jungle, J Lloyd and Lydia Kitto, has a vintage, dreamy vibe that complements Le Sserafim's delicate vocals. With lyrics encouraging honesty and living in the moment, the track blends Jungle's signature retro sound with the group's unique style.
While "Come Over" is not the title track of the EP, it has still made a splash on music charts. As of March 19, 2025, it reached No. 27 on Spotify Korea's Daily Top Songs, and also made its mark on the U.S. Daily Top Songs at No. 165 and Japan's at No. 168. This performance demonstrates Le Sserafim's growing international impact and appeal.
In addition to their collaboration with Google, Le Sserafim has also partnered with Blizzard Entertainment for another B-side track, "So Cynical (Badum)," which was featured in the popular team-based action game Overwatch 2. This collaboration highlights the group's versatility and ability to cross over into different entertainment mediums.
Le Sserafim's upcoming "Easy Crazy Hot" international tour is set to kick off next month in Incheon, South Korea. The tour will include stops in Japan and Southeast Asia, with four performances in Japan and five in various Southeast Asian countries. This tour is expected to further solidify their status as a global K-pop phenomenon.
As they continue to break records and expand their reach, Le Sserafim remains a group to watch in the ever-evolving landscape of the music industry. Their innovative collaborations and chart-topping tracks are a testament to their talent and the growing influence of K-pop worldwide.
