The SC ASSET Presents MarTech Expo 2025: Exploring The Power took center stage in Thailand’s marketing technology landscape as it welcomed more than 12,000 participants from various sectors. Set to unfold on April 26, 2025, at BHIRAJ HALL 1-3 on the 2nd floor of BITEC BURI, this expo promises to be the largest gathering in Asia focused on marketing technology (MarTech). The event is meticulously designed to bring together over 80 dynamic speakers, 55 sessions across diverse topics, and a plethora of workshops aimed at enhancing the skills and knowledge of attendees.
Future Trends, a leading information service provider in marketing technology, is collaborating with JITTIPONG Loespradit and SC ASSET to host this significant event. Building on a successful turnout in 2024, where attendance soared to over 12,000, the 2025 expo is gearing up for an even greater impact in the MarTech community. "In the past year, we have shown that MarTech is not an option but a necessity for businesses looking to grow," stated Thanachot Visutthiprasarn, CEO of Future Trends. He added, "This year's focus is to highlight the transformative power of MarTech that can genuinely create change across various businesses, uniting experts from both domestic and international markets."
The expo introduces the concept of 'Exploring The Power,' which emphasizes the robust capabilities of marketing technologies as vital tools for businesses aiming for growth in the digital era. Attendees can immerse themselves in the latest strategies, tools, and innovations in MarTech. Notably, the event features three highlight stages: the VISIONARY STAGE, STRATEGY STAGE, and PRODUCT LAUNCH STAGE. The VISIONARY STAGE will gather CEOs and marketing technology leaders sharing insights into the future of MarTech and AI that could reshape the business landscape.
The STRATEGY STAGE will focus on practical strategies for marketers, providing case studies and tactics that can be implemented immediately. In addition, the PRODUCT LAUNCH STAGE will showcase new products and solutions related to MarTech that include areas such as AI, data analytics, marketing automation, Customer Data Platforms (CDPs), and Customer Relationship Management (CRM).
The expo isn’t just about learning from the experts; attendees will also have the opportunity to engage with over 100 leading companies displaying their MarTech and AI solutions. This provides a platform for exploring the latest in marketing technology that can help businesses enhance their marketing strategies.
Workshops play a significant role in the expo, with 20 sessions planned across four rooms, focused on enhancing skills and practical applications of MarTech. Topics include AdTech, Customer Data Platforms, Loyalty and Reward Programs, and AI. Participants looking to delve deeper can sign up for these sessions, which require payment to attend.
In line with supporting career growth in the industry, a Job Expo will feature over 20 companies recruiting in the marketing and technology sectors. This initiative helps connect aspiring professionals with leading firms, addressing the growing demand for skilled workers in these fields.
For those interested in upgrading their skill sets, FutureSkill will offer free access to a Customer Data Platform and MarTech Foundation course taught by Khun Bol Chitti Phong, along with additional promotional items from participating booths. "The changing behaviors of modern consumers and the rapid advancements in AI are compelling brands and businesses to adopt technology as crucial tools for formulating marketing strategies that cater to diverse consumer behaviors," Loespradit stated. “This empowers MarTech in Thailand to thrive, promoting innovation and adaptation in a competitive market.”
Registration for the event is currently open and free for attendees, providing access to insights and workshops. VIP pass holders can enjoy exclusive benefits, including access to the STRATEGY STAGE with top speakers and sessions, as well as fast lane entry to the expo.
“This year we prioritize making the marketing machinery more streamlined,” Visutthiprasarn commented. He noted that the fast lane access would save attendees time, allowing them to focus more on networking and learning throughout the event.
For more elaborate coverage of the sessions and activities, all recordings will be available online, ensuring participants won’t miss out on valuable content. As the anticipation builds, the SC ASSET Presents MarTech Expo 2025 aims to equip businesses with vital knowledge and tools that align with current industry standards and consumer demands. With an exciting agenda lined up, the event is set to make waves in the MarTech industry and beyond, promising to be a springboard for future marketing innovations.
