HOUSTON — Whataburger is kicking off its 75th anniversary celebration with exciting news: country music superstar Lainey Wilson has teamed up with the iconic fast-food chain as its official brand ambassador for 2025. This dynamic collaboration brings together two Southern icons, with Wilson’s roots and fondness for Whataburger dating back to her small-town beginnings in Louisiana.
To honor this milestone, customers can visit participating Whataburger locations on January 28, from 6 AM to 11 AM, to receive a complimentary Honey Butter Chicken Biscuit, one of Wilson’s favorite post-show indulgences. This promotion is limited to one biscuit per person, available at both drive-thru and inside the restaurant, showcasing the Southern hospitality both brands are known for.
The partnership is particularly special for Wilson, who has described Whataburger as part of her life story, stating, "From grabbing Honey Butter Chicken Biscuits with my daddy between horse sales and rodeos to late-night stops on the road playing honky-tonks — Whataburger’s been part of my story every step of the way." This heartfelt connection makes her the perfect face for Whataburger as it celebrates its legacy.
Debbie Stroud, president and CEO of Whataburger, expressed her enthusiasm about the collaboration, saying, "Lainey Wilson embodies all we love about our brand. She is genuine, daring, and dedicated to delivering unforgettable experiences to fans. Our partnership unites two brands committed to serving up goodness 24/7 with a side of Texas hospitality." This synergy promises to engage fans across the country through various promotions and surprise appearances throughout the year.
Whataburger's history began 75 years ago when it was established in Corpus Christi, Texas, and has since grown to become not just a regional staple but also a beloved fast-food chain across the United States. To mark this momentous occasion, Whataburger is not only partnering with Wilson but also reintroducing fan-favorite menu items, including the Monterey Melt and Chicken Fajita Taco, during the year. Merchandise deals priced at $19.50 will coincide with the company’s founding anniversary, adding to the festivities.
The plans for this partnership extend beyond just free biscuits; fans can expect Lainey Wilson to feature prominently in new advertisements and promotional content. Exclusive offers and engaging online content are also on the horizon, all aimed at cultivating community connections through the brand’s shared values of genuine service and Southern charm.
Wilson’s road to stardom is marked by her resilience. Fans have followed her rise, from small-town shows to sold-out arenas and even taking on acting roles, including her appearance as Abby on the hit show "Yellowstone." There, she showcased her talent and spirit, even overcoming technical difficulties during performances, earning the respect and admiration of her audience.
Whataburger's collaboration with Lainey Wilson marks not just a celebration of food but also the celebration of shared stories, genuine connections, and community engagement. With her magnetic energy and the brand’s legendary offerings, this partnership is set to pull at the heartstrings of both her fan base and Whataburger loyalists.
The January 28 promotion for Honey Butter Chicken Biscuits is just the beginning of what the collaboration has to offer. Fans of Wilson can look forward to the launch of extensive advertising campaigns and exciting appearances throughout the year, celebrating their mutual love for sincere Southern flavor and hospitality.
For those eager to partake in this special event, make sure to head over to your nearest participating Whataburger location as early as possible on January 28 to grab your free biscuit, marking perhaps the tastiest moment of Whataburger's 75-year legacy. Lainey Wilson’s involvement promises to amplify the excitement surrounding this iconic brand's anniversary and will certainly add to the flavor of the year to come.