Kyudenko, a major electrical equipment construction company based in Fukuoka City, has announced a significant change in its corporate identity. On April 28, 2025, the company revealed that it will officially change its name to Kraftia (KRAFTIA) on October 1, 2025. This marks the first name change in 36 years, as the company has operated under its current name since 1989.
The decision to rebrand comes as Kyudenko's business has diversified beyond its core electrical construction services. The company has expanded its operations into air conditioning and has seen a notable increase in orders from the Kanto and Kansai regions, which now account for over 30% of its total sales. This shift reflects a broader strategy to position Kyudenko as a nationwide enterprise, moving away from its historical roots in Kyushu.
At a press conference held on the same day, President Kazuyuki Ishibashi shared insights into the new name, stating that it embodies the company's aspirations as it approaches its 100th anniversary. The name Kraftia combines the initial 'K' from Kyushu and the current company name with 'CRAFT,' symbolizing technology and skill, along with the initials 'I' for innovation and 'A' for action. Ishibashi emphasized that the name reflects the company's commitment to pioneering a frontier full of possibilities.
The origins of Kyudenko date back to 1944 when it was founded as Kyushu Electric Construction. In 1989, it adopted its current name, a change that was significant at the time as it marked the company's evolution in the industry. Although Kyushu Electric Power remains a major shareholder, the percentage of transactions between the two entities has been declining in recent years.
The name change is part of a broader effort to refresh the company's image and align it with its expanding business scope. The company is also in the process of relocating its headquarters from the Minami Ward of Fukuoka City to the newly opened One Fukuoka Building in the Tenjin area. This move is set to take place on May 19, 2025, further emphasizing the company's growth trajectory.
As Kyudenko prepares for this transition, the new name Kraftia is expected to resonate with both employees and clients, reflecting the innovative spirit that the company aims to embody. The new logo, which will visually represent this identity, is yet to be finalized.
The announcement of the name change has sparked interest and discussion among stakeholders, with many expressing optimism about the future direction of the company. The upcoming general shareholders' meeting in June 2025 will provide a formal platform for the approval of this rebranding initiative.
In summary, Kyudenko's transition to Kraftia signifies more than just a new name; it marks a pivotal moment in the company's history as it embraces innovation and expansion in a competitive market. With a legacy rooted in electrical construction, the company is now poised to take on new challenges and opportunities in diverse sectors, all while maintaining its commitment to quality and service.
