Kylie Kelce's podcast "Not Gonna Lie" has taken the podcasting world by storm, achieving remarkable success upon its debut. The show quickly climbed the charts, reaching No. 1 on Spotify, even dethroning the long-standing powerhouse, "The Joe Rogan Experience." Since its launch on January 2, 2024, Kelce's podcast has remained among the most-listened-to shows on both Spotify and Apple Podcasts, engaging millions of listeners.
Kelce, the wife of former Philadelphia Eagles center Jason Kelce, has not only captured the top spots on podcast platforms but has also received considerable attention—and criticism—from social media. Notably, she pointed out some of the frequent comments under her show, as more and more people appear to be wondering, "Who the f is Kylie Kelce?" This question often fills social media feeds and has even become one of the top searches online, much to Kelce's amusement.
On her January episode, she addressed her online trolls, stating, "I can’t get over the fact you actually typed this [who the f is Kylie Kelce]into Twitter, when you could have typed itinto Google." Kelce understands the paradox of haters circulating her name: "And also you typed my name, so now you know what you’re gonna get—more Kylie Kelce content." Such commentary reveals her ability to both take criticism lightly and capitalize on it, turning negative attention back onto her burgeoning stardom.
During the episode, Kelce also discussed social media algorithms. "I had talked to my producers about like, 'Do we do like a segment on algorithms and explain to people...?'" This shows her awareness of how audience engagement works and her savvy approach to utilizing platform dynamics to her advantage. It’s evident she’s not only enjoying her unexpected rise to fame but also contemplating deep discussions often overlooked by new internet personalities.
Despite the backlash, there seems to be more at play here than mere amateurism. Kelce has embraced the label humorously, stating, "I’ve been f***ing saying this about my own podcast." It’s this self-deprecatory humor, paired with her talent for connecting with audiences, which has allowed her to navigate the tricky waters of public perception.
The meteoric rise of her podcast can also be attributed to her ties to the larger Kelce family. Her brother-in-law, Travis Kelce, the Kansas City Chiefs' tight end, has seen his own fame swell recently, especially after his much-publicized relationship with pop sensation Taylor Swift. This connection has stoked public interest not only for Travis but also for Kylie, positioning her as more than just the NFL’s “WAG.”
Consequently, Kelce's show has emerged as part of a changing media environment where personalities connected to sports find newfound power. Her ascent coincides with broader cultural shifts, as her show appeals to diverse audiences, including those who appraise both her personal life story and her comedic approach.
The interaction between her podcast and social media culture continues to grow, turning skepticism from detractors—largely from the male-dominated podcasting sphere—into springboards for her content. Growing tensions between kelce and Rogan's fanbase highlight how Kelce's successes invite both new listeners and fierce opposition. This tension lays the foundation for continued discussions on what audiences expect from female podcasters.
With all these developments, it’s clear Kylie Kelce’s podcasting career is gaining momentum. From her audacious responses to critics to her mastery of social media dynamics, she’s carving out her space as not just another NFL spouse but as a formidable media figure. Her podcast’s continued success could herald new opportunities, potentially leading to partnerships and expansions well beyond the current platforms.
Looking forward, audiences should anticipate much more from both Kylie Kelce and her podcast. Whether through engaging interviews, insightful commentary, or simply her unique take on life as part of one of the most talked-about families, it seems certain her venture is just getting started. Those who underestimate her will likely find themselves confronted with more Kylie Kelce than they bargained for.