Fans of basketball can rejoice as the Korea 3x3 Basketball Federation (KXO) has inked a significant agreement with KBS N Sports, paving the way for broader access to exciting 3x3 basketball tournaments in South Korea. The formal signing ceremony took place on March 21, 2025, at KBS N's headquarters located in Sangam-dong, Seoul, where both parties underscored the importance of this partnership.
This agreement empowers KBS N Sports with the broadcasting rights for major upcoming events including the 2025 KXO 3x3 STOP, FIBA 3x3 Hongcheon Challenger 2025, FIBA 3x3 Hongcheon Light Quest 2025, and the 2025 Global Youth Basketball Super Cup. Hosting a variety of competitions, these events promise to engage basketball enthusiasts across all regions.
During the ceremony, Park Gun-yeon, chairman of KXO, expressed his satisfaction, stating, "The signing of this broadcasting agreement provides a significant opportunity for KXO to deliver its events directly to fans' homes." This sentiment highlights the federation's desire to showcase 3x3 basketball to a wider audience, fostering greater community support for the sport.
KBS N Sports, under the leadership of Park Hyun-cheol, is excited about its role in this partnership. Park noted, "This marks our first agreement to broadcast all amateur events, broadening our channel's paradigm." This represents a bold step as KBS N Sports aims to cater to a diverse viewership by offering comprehensive coverage of these distinctive basketball tournaments.
The timeframe of the agreement spans one year, with KBS N Sports gearing up to begin its coverage with the 2025 KXO 3x3 Gangneung STOP set for April 5 and 6, 2025. This event will signal the commencement of their official broadcast duties, showcasing the thrilling action of 3x3 basketball play.
What’s more, KBS N Sports has been involved with FIBA 3x3 events since 2023, premiering coverage of the FIBA 3x3 Hongcheon Challenger and the Global Youth Basketball Super Cup. Their track record emphasizes a commitment to elevating the profile of 3x3 basketball, which is gaining popularity for its fast-paced gameplay and unique format.
With this new agreement, both KXO and KBS N Sports are set to transform the basketball landscape in South Korea. Broadcasters and fans alike are anticipating the fresh content and stories that these tournaments will bring, promoting not just the sport but also its numerous amateur players and teams who hope to make their mark.
The partnership signifies a substantial investment in the future of basketball in South Korea, encouraging grassroots participation while simultaneously engaging a broad audience through televised broadcasts. By making these thrilling competitions accessible, KXO and KBS N Sports are contributing to the growth of 3x3 basketball, which has recently been bolstered by its inclusion in the Olympic Games and rising profile within the global sports arena.
This collaboration is more than just about broadcasting; it’s about building community ties, promoting healthy competition, and inspiring the next generation of athletes. Whether you're a hardcore basketball fan or a casual viewer, the upcoming events promise to provide entertainment and showcase the talents of South Korea's emerging players.
