Kurly Launches Major Summer Health Food Sale

As the sweltering summer days settle in, South Korean retail tech company Kurly has launched an extensive summer health food sale designed to help consumers regain their energy and vitality. Announced on July 14, 2025, the "Energy Recovery Grand Sale" offers discounts of up to 50% on around 360 health-boosting food items, running through July 30, 2025. This initiative arrives just ahead of the "Sambok" period—the three hottest days of summer—when many seek nourishing foods to combat the heat and fatigue.

Kurly's sale features a wide array of products, from essential restorative ingredients and convenient health-boosting meal kits to summer-flavored restaurant meal kits (RMR), all available through their fresh delivery service. The company has carefully curated these offerings to provide both affordability and nutritional value, aiming to support customers in enduring the oppressive heat with renewed strength.

At the heart of the sale are chicken dishes, a staple of Korean summer health cuisine. The "All About Chicken" category includes standout items such as Kurly Only's "Baeksuk-yong Banmari" (half a chicken for broth), the "Natural Silo Antibiotic-Free Samgyeyong Two-Maritong Chicken" (550g x 2 units priced at 8,690 won), and Kurly's animal welfare-certified stir-fried chicken stew. These products cater to those preparing traditional samgyetang, a ginseng chicken soup revered for its restorative properties during the hot season.

For those who prefer the ease of ready-made meals, Kurly offers a selection of summer-flavored restaurant meal kits that bring gourmet flavors into the home kitchen. Notable options include Joseon Hotel's samgyetang, Walkerhill Myeongwolgwan's galbitang (beef short rib soup), Gyeongbokgung BLACK's sagol doganitang (ox knee bone soup), and About Grocery's Gijang Yeonhwari gamasot abalone porridge. These kits provide the convenience of restaurant-quality dishes without the hassle of dining out, perfect for the busy summer months.

Kurly has also spotlighted other popular Korean soups that are often sought after in summer for their health benefits, such as Geodaegomtang (beef bone soup), Fresh Seolleongtang (beef bone soup with meat), and Sammiheon’s oxtail soup. These hearty options offer rich nutrition and comfort during the season.

Expanding beyond traditional fare, Kurly has introduced a range of exotic and unique health-boosting foods and ingredients at special prices. Customers can explore Ttungttungnuldongtae’s rangtang (a type of spicy soup), Pontana’s roasted chicken tomato stew, Collins Dining’s abalone rice kit, Olket’s mushroom perilla seed soup, and Dallaehaejang’s clear pollack soup known for relieving hangovers. This diverse selection reflects Kurly’s commitment to catering to varied tastes while promoting health.

Seafood lovers can also indulge in Kurly’s own seafood brand, Portruck, which offers discounted prices on premium ingredients. These include two types of Ganghwa Sonjil Gaetbaljang-eo (mudflat eel), two types of Namhae Nakji (octopus), Namhae natural abalone, and two types of Korean boiled stone octopus. These fresh and high-quality seafood products provide a nutritious alternative to meat-based dishes and highlight regional specialties from Korea’s coastal waters.

According to a Kurly spokesperson, "We have carefully selected a variety of products ranging from convenient health-boosting meals to wholesome ingredients that help restore energy during the oppressive summer heat. We hope this event enables customers to enjoy a frugal yet hearty summer." This sentiment underscores the company's aim to combine health, convenience, and affordability in one comprehensive sale.

Meanwhile, Nonghyup Distribution, which operates the Nonghyup Hanaro Mart, has also stepped up to support summer health with its recommendation of Jeju-produced tangerines. These tangerines are rich in vitamin C and contain albedo, a fibrous part of the fruit packed with pectin, which benefits gut health by aiding digestion and alleviating constipation and diarrhea. The tangerines are cultivated in controlled facilities on Jeju Island, ensuring quality and freshness.

By introducing these vitamin C-rich tangerines during the summer, Nonghyup Distribution not only helps expand sales channels for farmers but also broadens consumer choices during the hot season. A representative from Nonghyup Distribution explained, "Tangerines are rich in vitamins and citric acid, which help reduce fatigue and stimulate metabolism. We hope consumers enjoy them to maintain their health through the summer heat." This initiative complements Kurly’s sale by emphasizing natural, nutrient-dense foods to combat summer weariness.

Together, these efforts by Kurly and Nonghyup Distribution reflect a broader trend in South Korea’s retail and food sectors to meet the increased demand for health-conscious, convenient, and nourishing foods during the challenging summer months. Whether through traditional chicken soups, gourmet meal kits, exotic health foods, premium seafood, or vitamin-packed fruits, consumers have a rich palette of options to help them stay energized.

As the summer heat persists, these offerings come as a timely reminder that maintaining vitality is crucial, and that food plays a central role in that endeavor. Kurly’s "Energy Recovery Grand Sale" and Nonghyup Distribution’s promotion of Jeju tangerines together provide a comprehensive approach to summer health, blending tradition, innovation, and convenience in a way that resonates with today’s consumers.