Britain's Got Talent fans have something to look forward to as the beloved talent show returns to ITV with some fresh energy this season. The show, which aired its latest episode at 7 PM this weekend, features none other than social media sensation KSI as its new guest judge, stepping in for Bruno Tonioli during several audition days.
KSI, whose full name is Olajide Olayinka Williams Olatunji, is no stranger to the spotlight. Celebrated as one of the UK's top influencers, he has carved out impressive niches as both a YouTuber and professional boxer. KSI began his gaming and commentary career on YouTube back in 2009, quickly racking up millions of fans and making his name synonymous with the wildly popular FIFA game series. With over 25 million subscribers on his main channel, KSI's influence only continues to grow.
This talented 31-year-old isn't just resting on his laurels, though. After establishing himself on YouTube and later co-founding the collective known as the Sidemen—known for their entertaining group challenges and charity matches—KSI has expanded his artistic repertoire. His foray has also included music; his debut album, Dissimulation, launched him onto the UK charts where his subsequent album, All Over the Place, soared to the number one spot.
During his time as guest judge, KSI admitted, "It was so fun. I just wanted to get as involved as possible and really immerse myself... I thoroughly did, the auditions were incredible." His passion for the talent show was palpable as he shared his excitement about seeing new performers and the subsequent joy the show brings to audiences.
Indeed, KSI’s presence on the judging panel marks not only his first foray onto such prominent television but also refreshingly bridges the gap between traditional entertainers and new-age influencers. KSI shared how the experience of being on stage felt surreal, stating, "The whole situation, the whole moment, was fantastic, and my parents were buzzing. They can’t wait to watch." These remarks resonate with viewers who have been following his career as he takes what many perceive as yet another leap forward.
For those unfamiliar with the series or KSI’s extensive background, it’s noteworthy to mention Bruno Tonioli’s farewell from his customary seat to attend other commitments. He humorously remarked on KSI stepping up by saying, "I can think of no one more fitting... keeping my seat warm than the wonderful KSI," drawing attention to the young influencer's widespread recognition and popularity.
KSI is not only about entertaining; he is also carving out impressive business ventures outside social media fame. He has branched out successfully with products like Prime hydration, which he co-created with fellow influencer Logan Paul. The drink has garnered enormous success, becoming one of the hottest items sought by consumers across the country and beyond.
More than just his burgeoning career, KSI has made waves through boxing as well. He entered the ring against various opponents, including well-known figures like Logan Paul and Tommy Fury, contributing to the burgeoning trend of influencer boxing. His battles have stirred much excitement and interest, combining entertainment with athleticism. KSI began influencing the crossover boxing narrative with his fights drawing significant pay-per-view audiences.
Reflecting on his dual careers, KSI seems to maintain humility throughout his celebrated rise. He shared, "There’s one moment which I know is going to come out and it’s going to go viral, and I’m going to hate it, but it’s very good," referencing experiences from his time on Britain’s Got Talent. His mixed feelings highlight how new ventures, even when successful, can often bring about unexpected sentiments.
KSI joins veteran judge Simon Cowell, along with Amanda Holden, Alesha Dixon, and Bruno Tonioli, creating a diverse panel eager to discover the next big act of the UK. This season marks the 18th series of Britain's Got Talent, appealing to audiences both young and old. The show aims to showcase the incredible range of talent the nation has to offer, from heartwarming performances to astounding acts of skill.
With KSI’s enthusiasm, influence, and experience combined, the series is set to be memorable. Fans and followers alike eagerly anticipate what unique moments will arise during auditions and how the young influencer will leave his mark on Britain's heritage of outstanding talent. Overall, KSI's foray onto the show not only beckons new viewers but also symbolizes the blending of traditional entertainment with the digital age's innovative approaches.