Courchevel, the stunning French ski resort, once again transformed itself to host some of Russia's elite as Ksenia Sobchak and rapper Timati showcased their extravagant experiences via social media earlier this March 2025. The allure of Courchevel, particularly the exclusive Courchevel 1850 area, drew many celebrities, reflecting the revival of Russian tourism post-pandemic.
Timati, known for his fashionable style, attended one particularly lavish party, decked out in a hat with earflaps—a style reminiscent of the old Russian fashion. His Instagram clips depicted tables filled to the brim with champagne, and remarkably, guests made quite the spectacle by bringing out the Russian tricolor flag. This not only highlighted the celebratory mood but also underscored how these gatherings have maintained their cultural essence even internationally.
Ksenia Sobchak, the renowned 43-year-old television host, was equally well-represented at this event. Her Instagram posts displayed her in chic attire—a gray tricot combination, fur coat, fur hat, and stylish apres-ski boots, all perfectly suiting the high-altitude allure of the Alps. Interestingly, Sobchak's former colleague from the reality show "Dom 2," Ksenia Borodina, also graced Courchevel with her presence, celebrating her 42nd birthday amid the snowy backdrop. Not to be overlooked, Dasha Zhukova chose the Swiss resort of Saint-Moritz for her escape with her husband, Stavros Niarchos, making for interesting contrasts among the Russian elite’s holiday choices.
While Russia was facing travel restrictions during the pandemic, Courchevel has always remained popular among Russian elites. Even during quieter seasons, the whispers of Russian accents could be heard, echoing through the resort's luxurious pathways once again this year. It’s notable to mention how the resort once drew the attention of famous individuals—from designers to influential businessmen, including billionaires like Mikhail Prokhorov, who hosted his own glamorous gatherings filled with the glitz of models and celebrities.
Earlier this year, parties under the Russian flag made headlines due to their lavish nature, coupled with performances of tracks like "Matryoshka-Earth" and Timati’s early hits. These musical choices seemed to resonate perfectly with the celebratory atmosphere, building upon the longstanding tradition of grandeur found at Courchevel. Such gatherings symbolize the social and cultural rebirth of Russian tourists and elite clients—eager to embrace the vivacious nightlife once more.
Recently, observers noted the presence of prominent figures alongside Sobchak and Timati, such as the daughters of billionaire Mikhail Prokhorov, all of whom contribute to the vibrant social calendar of the resort. Reports suggest these events have evolved over the years but continue to reflect the exclusivity Courchevel is known for. Prokhorov's earlier parties were notorious for their extravagant setups, filled with fashionable models and luxurious decor. Interestingly, sources pointed out, his recent undertakings seemed considerably toned down, perhaps mirroring the broader trends of Russian high society adjusting to changing times.
It's intriguing to watch how Courchevel, initially known for its elite clientele, has reestablished its standing as the go-to place for those wanting to indulge and celebrate. Russian evening gatherings here capture the spirit of celebration and camaraderie among attendees. Despite political upheavals and restrictions, these events evidently act as beacons, drawing back the rich and famous who seek the thrill and charm of this Alpine haven.
With each season passing, the gatherings held by the elite continue to affirm Courchevel's crown as their winter playground. Celebrities like Timati and Sobchak embody the luxury and splendor of such events, and their social media indulgences showcase not only their adventures but also revive traditions steeped deeply within Russian culture. What lies ahead for these gatherings is anyone's guess, but as this season's revelries suggest, Courchevel remains firmly among the favorites.