Across the U.S. on November 13, Krispy Kreme will celebrate World Kindness Day with a delicious offer aimed at spreading joy and positivity. Customers will be treated to one dozen Original Glazed doughnuts entirely free of charge, no purchase necessary. Available to the first 500 guests at each participating location, this initiative by the well-loved doughnut chain looks to inspire gestures of kindness among communities.
World Kindness Day, which occurs every year on November 13, was established to promote the idea of kindness throughout the world. Released by Krispy Kreme on November 11, the announcement reflects the brand's desire to remind people of the small acts of kindness they can perform every day. "World Kindness Day is a reminder we can all make positive impacts—even through small gestures like sharing treats," stated Dave Skena, the Global Chief Brand Officer of Krispy Kreme. His words capture the essence of the day beautifully, underscoring how sharing something as simple as doughnuts can spread goodwill and cheer.
The participating Krispy Kreme shops across the nation will operate as centers of kindness on this special day. Available to both walk-in customers and those using the drive-thru, this offer encourages people to think of others. Whether they choose to enjoy the treats themselves or share them with friends, families, or even strangers, the intention behind this campaign is to spark conversation and goodwill, contributing to the overarching message of kindness.
Krispy Kreme aims to engage social media users to share their acts of kindness by using the hashtags #KrispyKreme and tagging the brand on their platforms. This year, thousands of doughnuts will be shared as part of their commitment to making the world just a little bit sweeter—one doughnut at a time.
The event isn’t just about the free doughnuts; it’s about community and connection. Since its inception, Krispy Kreme has demonstrated its commitment to fostering positive relationships across different locales. From distributing treats on special occasions like Election Day, where they gave away free doughnuts to patrons who wore “I Voted” stickers, to celebrating Random Acts of Kindness Day earlier this year, the company has used its iconic status to promote thoughtful acts of goodwill. Last year's celebration of World Kindness Day featured similar gestures, allowing customers to walk away with delightful gifts of joy.
This enthusiasm for spreading kindness correlates closely with Krispy Kreme’s global business model, which emphasizes community engagement and connection. Operating across 40 countries, the chain's purpose aligns seamlessly with their practical kindness efforts, enhancing lives through joy associated with their sweet offerings. According to the brand, they hold over 15,500 points of access worldwide, reflecting their mission of keeping life sweet and light-hearted.
Alongside their World Kindness Day initiative, Krispy Kreme has pumped up excitement with seasonal offerings, such as their new Thanksgiving pie-inspired doughnuts. These flavors, available until late November, put a creative twist on traditional holiday desserts, allowing customers to enjoy unique blends like Chocolate Silk, Lemon Crème, and Apple Crumble doughnuts. These pastries, just rolled out, are just another way for the company to embrace the warmth of the season.
To take advantage of the free doughnut offer, customers can check with their local Krispy Kreme to see if they participate. It’s recommended any doughnut lover arrive early, as the first 500 guests will surely be coming out to claim their sweet gifts and perhaps pass on some kindness along the way.
The overall message from Krispy Kreme is clear: Whether it’s sharing doughnuts or spreading kind gestures, small acts can combine to create significant changes within communities. Each box of doughnuts not only aims to satisfy cravings but actually encourages everyone to think beyond themselves and share kindness with those around them. It’s about starting conversations, sharing love, and creating connections, all rooted in the simple joy of sharing delicious, warm doughnuts.