KRAFTON Launches Life Simulator InZOI To Positive Reception

On March 28, 2025, KRAFTON officially launched its much-anticipated life simulator, inZOI, in early access on Steam. The game has quickly garnered a "very positive" rating from players, with 1,400 reviews to date, 88% of which are favorable. This promising reception hints at a strong future for inZOI, which aims to carve out its niche in the life simulation genre, traditionally dominated by the The Sims franchise.

Developed by South Korean studio inZOI Studio, inZOI offers players a unique experience centered around a fully functional community where characters, known as Zoi, live their lives according to their personalities and experiences. According to the developers, players can expect unexpected twists, such as the birth of rumors, trends, and even diseases as they navigate the lives of their characters.

As of the game's launch, inZOI reached an impressive peak of 60,727 concurrent users on Steam, making it the second highest among KRAFTON's titles. The only game to surpass this number is the wildly popular PUBG: BATTLEGROUNDS, which peaked at 3,257,248 players. However, inZOI still has a long way to go to match the peak of The Sims 4, which had 96,328 players online simultaneously.

The game promises a wealth of features, including the ability to control vehicles, use a smartphone camera to convey character expressions, and transform any photographed object into furniture or accessories. Players can create highly customizable characters, even scanning their own faces to generate avatars that resemble them. The game also includes a wide variety of pets that require care and attention, an advanced combat system, and a strict death mechanic—players can even die from a shock while attempting to repair a kettle!

Another standout feature is the Smart ZOI system, which endows each non-player character (NPC) with artificial intelligence, allowing them to interact in more complex and realistic ways. The game currently offers two cities for exploration and provides opportunities for players to engage in work and build relationships. Players have the freedom to choose their path, whether they wish to be law-abiding citizens or criminals, engaging in activities such as robbing other players or hacking ATMs, with the risk of being caught by the police.

In a proactive measure against piracy, the developers issued a warning on March 23, 2025, to the community regarding illegal content. They announced the introduction of strict legal measures to protect the game's integrity and ensure a safe gaming environment for all players.

As inZOI continues to evolve, its developers are keen on refining the gameplay experience based on player feedback. The game is expected to undergo further development before its full release, which is anticipated to occur approximately one year from now. With its engaging mechanics and potential for community interaction, inZOI is poised to become a worthy competitor to The Sims, challenging the long-standing dominance of EA's franchise.

As excitement builds around inZOI, KRAFTON is set to host a live stream of the game at 21:00 Moscow time on March 28, 2025. Fans can tune in via YouTube, VK Play, and Twitch to see the game's features in action and learn more about what makes this new life simulator stand out.