Krafton Celebrates Seven Years Of Battlegrounds Mobile With K-Pop Collaboration

Krafton, led by CEO Kim Chang-han, is set to celebrate the seven-year anniversary of 'Battlegrounds Mobile' with an exciting collaboration featuring the K-pop group BabyMonster.

The partnership will introduce various in-game elements, special items, and rewards inspired by BabyMonster, running from now until May 7, 2025. This move marks BabyMonster's first collaboration with a global gaming platform, a significant milestone for the rapidly ascending K-pop group.

BabyMonster, notable for their dynamic appeal, is poised to enhance the gaming experience for both 'Battlegrounds Mobile' players and their fans alike. Players can expect to enjoy unique content reflecting BabyMonster's personality across Erangel and Rondo maps.

Highlights of this collaboration include video buses in specific game areas where players can view video messages from BabyMonster members and receive various rewards. Additionally, a special photo zone designed in BabyMonster's style will allow players to capture memorable moments with their favorite K-pop stars.

Players will further enjoy a music player feature that lets them listen to BabyMonster's music during battle sessions, alongside a new emote showcasing choreography from the group’s track 'DRIP', designed to amplify celebratory moments of victory.

Moreover, participating in the event offers players the chance to earn exclusive gifts related to BabyMonster when completing missions and accumulating points for limited-edition rewards.

In the meantime, e-sports competition in the 'Battlegrounds Mobile' realm is heating up. On March 23, 2025, Krafton hosted the second day of the 'Mountain Dew PMPS 2025 Season 0', an e-sports pro competition featuring 12 matches held across two days online starting March 22.

Nongshim RedForce (NS) emerged as the winning team with a commanding 145 points, marking a strong performance that included winning a total of four chicken dinners within the competition. Following them were DRX in second place with 116 points and Afreeca Freecs (FN) in third with 100 points.

The remarkable showing from competing teams underscores the prowess of official partner teams in this premier event. The winning squad, Nongshim RedForce, secured 10 million won in prize money and gained a coveted spot in the upcoming '2025 Battlegrounds Mobile Global Open', scheduled to take place in Uzbekistan next month.

The 'Mountain Dew PMPS 2025' is sponsored by the Mountain Dew brand, firmly establishing its presence as the title sponsor for the season. Krafton ensures active support including virtual advertisement, branding within the arenas, and various events designed for 'Battlegrounds Mobile' e-sports enthusiasts.

Aside from the competitions, community engagement flourishes through events like the recent 'PUBG Fan Festa Seoul', hosted in Seongsu-dong from 2 PM to 8 PM on March 23, 2025. Attendees had an opportunity to partake in some fun-filled activities and win giveaways.

This event attracted multiple fans, demonstrating significant interest, despite operational limits on participant numbers to ensure safety and comfort during the pandemic recovery phase. Games included various mini-challenges simulating components from the 'Battlegrounds Mobile' game, such as training for focus, reflexes, and shooting.

Central to the festivities was the 'full-body farming crane' that allowed participants to win enticing prizes like G-Coins, gaming equipment, SSDs from Samsung Electronics, and themed cushions.

Throughout the PUBG Fan Festa, spectators and casual players alike were treated to a gaming match between eight professional players and 88 general gamers. The match garnered enthusiasm, particularly when the general users claimed victory over the seasoned professionals—a notable highlight of the event.

Other attractions included numerous photo zones that appealed to younger generations keen on documenting their experiences. Attendees were rewarded for their participation in games, receiving special prizes and tokens, heightening the excitement.

As excitement builds over the collaboration with BabyMonster, Krafton’s celebration of 'Battlegrounds Mobile's seven-year journey sets a promising stage for thrilling developments in both the gaming and K-pop arenas.

The efforts put forth by Krafton underline a continued commitment to merge gaming with other entertainment forms, striving to nurture a richer experience for players while also bridging the gap between gaming and music culture in innovative ways.