KPN, the leading telecommunications provider in the Netherlands, has made headlines with its latest initiative to reward loyal customers. The company announced today its plan to offer a free subscription to either Netflix or ESPN for customers who combine mobile and fixed internet services with the provider.
Marieke Snoep, KPN's Chief Consumer Market officer, stated, "KPN is the pioneer in the telecomm market with the combination of fixed and mobile services and is once again coming up with a first." This new offer targets the over 1.3 million customers who already take advantage of KPN's combined services. This enticing promotion aims to boost customer satisfaction and loyalty even more.
Starting immediately, eligible customers can choose between Netflix and ESPN as part of this offer, all of which can be activated seamlessly through the MijnKPN app. But that's not all! KPN has introduced a points system, which allows customers to actually switch their streaming service monthly if they wish. Customers earning additional points can also access other streaming services, like Disney+ or HBO Max.
Under this new rewards system, customers are categorized according to three levels, each of which provides access to different benefits. For example, those on 'level 1' will receive access to Netflix's Basic plan, which is typically worth €9 per month and allows viewing on one device at lower HD resolution. Customers at 'level 2' can earn access to Netflix Standard, which offers viewing on two devices at Full HD resolution, along with other options.
This exciting offer follows KPN's previous loyalty initiatives, which included double mobile data and increased internet speeds. The new streaming benefit is seen as the next logical step to keep customers engaged and satisfied.
KPN aims to appeal to more of its clients. Many customers currently using only one service can now be encouraged to combine additional services, potentially unlocking free access to Netflix and other streaming content. The accompanying marketing campaign is expected to gain momentum and visibility across multiple platforms, including radio, TV, and online advertising, with efforts to communicate this benefit effectively to current and potential customers.
Emma Lloyd, Vice President of Partnerships at Netflix, expressed enthusiasm for the long-standing partnership with KPN. "We are very proud to be partners with KPN for 10 years. Therefore, we are excited to introduce Netflix as part of 'Combivoordeel,'" she said. By partnering with KPN, Netflix aims to reach as many viewers as possible across the Netherlands, allowing them to enjoy acclaimed shows and movies now included with their subscriptions.
For hundreds of thousands of people, streaming services have become not just entertainment but also integral parts of daily life. KPN recognizes this trend and has taken decisive action by incorporating these services as part of their package offerings. By adding these benefits, KPN enhances the overall value its customers receive from their subscriptions.
Overall, this new offering paves the way for KPN to differentiate itself from competitors, such as VodafoneZiggo and Odido, which offer their rewards for bundled services as well. KPN's initiative positions it as not just another service provider but as one committed to customer satisfaction and experience. With this incentive program, KPN hopes to solidify existing customer loyalty and attract new clients who are eager to take advantage of these streaming offers.
It remains to be seen how this initiative will influence the competitive telecommunications market within the Netherlands. Still, KPN's new strategy signals its commitment to being at the forefront of customer benefits and service offerings. From increased internet speeds to exclusive access to major streaming platforms, KPN aims to keep its subscribers at the forefront of its business strategy.
Customers now have the opportunity to explore various combinations of subscriptions and services, ensuring they tailor their packages to suit their viewing preferences as well as their needs for mobile communication and internet access. This offers real value for money and enhances the overall quality of customer experience.