Bengaluru, Karnataka, India – In a landmark development for India’s burgeoning food and beverage cloud kitchen sector, Kouzina Food Tech, a leading Bengaluru-based food platform, has made a strategic investment in MOPP Foods, a fast-growing Delhi-NCR cloud kitchen startup that gained popularity on Shark Tank India Season 2.
This strategic investment merges Kouzina’s technological prowess and nationwide network with MOPP Foods’ robust portfolio of popular brands, which include Mealy, Mad Over Parathas & Pakodas, Yum Biryani Bowls, Khichdi In A Bowl, and Sassy Indian. Through this partnership, MOPP’s brands will expand to over 200 kitchens across India, operated by Kouzina and its partners.
Gautam Balijepalli, Co-founder and CEO of Kouzina Food Tech, expressed his enthusiasm for the collaboration, stating, "We are delighted to welcome MOPP Foods into the Kouzina family and its founders to our leadership team. Our vision is to build a multi-brand ecosystem that leverages technology to scale nationally through entrepreneurial partners. With a proven model that supports entrepreneurial franchise partners with demand generation, supply chain management, and culinary R&D, we empower our partner network daily by bringing customers and orders. This investment strengthens our national presence and diversifies our cloud kitchen portfolio. MOPP Foods’ authentic North Indian offerings complement our existing brands, unlocking new avenues for growth and customer satisfaction. We aim to expand these brands across multiple formats, including cloud kitchens and quick-service restaurant (QSR) outlets."
Geetika Anand Gupta, Co-founder and CEO of MOPP Foods, also shared her excitement about the partnership. She remarked, "Partnering with Kouzina Food Tech marks a thrilling milestone for MOPP Foods. Our shared commitment to exceptional food experiences and quality makes this an ideal match. With Kouzina’s advanced technology and operational scale of over 200 kitchens, we’re poised to elevate MOPP’s beloved brands to new heights. I’m eager to launch them nationwide in the coming year."
Kouzina currently operates over 200 cloud kitchens across more than 90 cities, cementing its position as a dominant player in India’s F&B cloud kitchen landscape. This collaboration is set to enhance order volumes, streamline operations, and enrich customer experiences with a broader, more diverse menu.
As part of its immediate growth strategy, Kouzina is actively inviting franchise partners nationwide to expand its cloud kitchen network. The response has been overwhelmingly positive, with strong interest from prospective partners keen to launch MOPP’s Shark Tank-famed brands across India. Leveraging its expertise in technology, operations, and brand management, Kouzina aims to foster successful partnerships and build a scalable, efficient growth model.
The deal comes amid exponential growth in India’s food delivery, QSR, and cloud kitchen markets, fueled by shifting consumer preferences and rising online ordering. This win-win partnership is projected to drive significant revenue growth for Kouzina and enable MOPP’s nationwide expansion. Together, the companies target a Rs. 1000 crore topline and aspire to take the business public within the next five years.
Founded in 2019, Kouzina Food Tech has built a technology-driven food platform with a portfolio of brands that includes WarmOven, KaatiZone, Momo Zone, and Vasudev Adiga’s, among others. The company operates in over 90 cities and has served millions of customers through its network of cloud kitchens.
On the other hand, MOPP Foods, also launched in 2019, specializes in North Indian cuisine, including gourmet parathas, pakodas, and curries. Since its appearance on Shark Tank India Season 2, MOPP Foods has raised funding from Amit Jain and has rapidly scaled its operations, serving over 25,000 orders monthly and building a loyal customer base.
This collaboration not only signifies a strategic move for both companies but also reflects the broader trends within the Indian food industry, where cloud kitchens are becoming increasingly popular due to their operational efficiencies and adaptability to changing consumer behaviors.
As Kouzina continues to expand its footprint in the cloud kitchen sector, the partnership with MOPP Foods is expected to further enhance its brand offerings and customer reach. The companies are optimistic about the future, envisioning a robust growth trajectory that aligns with the evolving dynamics of the food delivery market in India.
In summary, the strategic investment by Kouzina Food Tech in MOPP Foods marks a significant milestone in the Indian cloud kitchen industry, promising to elevate culinary experiences and drive substantial growth for both entities.
