Klook, the leading travel and activity platform in Asia, has unveiled six key trends shaping the preferences of Thai travelers this summer. According to their recent analysis, these trends reflect the dynamic nature of travel as we approach the peak season.
First on the list is the undying allure of amusement parks. Many Thai travelers are drawn to iconic family-friendly destinations, particularly those located overseas. Parks such as Tokyo Disneyland, Hong Kong Disneyland, and Universal Studios—whether located in Japan or Singapore—remain top choices. Not to be overlooked is Lotte World in South Korea, offering thrilling rides and magical experiences for visitors of all ages.
Next up is the skyrocketing popularity of cruising, particularly among younger generations. The recent Disney Cruise departures from Singapore have attracted Millennial and Gen Z travelers, tweaking the perception of cruises as solely appealing to older demographics. This fresh interest signifies the evolution of cruising, transforming it from what was once viewed as primarily adult-centric to something for everyone, including families.
Social media, especially TikTok, has significantly altered the travel planning playing field. Klook’s findings indicate Millennials and Gen Z are increasingly leveraging the platform for real-time reviews and recommendations. This trend marks a strong shift away from traditional travel guides, as travelers now crave authentic experiences and firsthand accounts from their peers.
Another trend discovered is the rise of car rentals for international trips. Many travelers are opting to rent cars when visiting destinations like Japan, South Korea, and parts of Europe, where the road systems are both scenic and user-friendly. This option not only appeals to families but also to groups of friends and couples, seeking the convenience and flexibility to explore at their own pace.
City Hopping, alongside what Klook refers to as 'Dupe Travel,' has also gained traction. This trend notes how Thai travelers are no longer confined to the usual tourist hotspots but are venturing to lesser-known locales for unique experiences. This quest not only aids in discovering hidden gems but also provides the chance to sidestep crowded attractions, making trips more enjoyable.
Finally, the emergence of 'Gig Tripping & Stadium Safaris' is noteworthy. Many are now traveling to attend concerts featuring their favorite artists or to partake in major sporting events like the English Premier League football matches. This trend enhances the travel experience, creating memorable moments centered around live entertainment.
Overall, these trends highlight the desire of Thai travelers for distinctive experiences, moving away from the conventional and embracing adventure and exploration. The growing demand for varied travel experiences promises to create unforgettable memories as summer 2025 approaches.