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Health
17 February 2025

Kleenex Air Filters Achieve Allergy Certification

New certification recognizes Kleenex filters for improving indoor air quality and reducing allergens.

Kleenex® Elite Allergen Air Filters MERV 12 and 13 have received the prestigious Asthma & Allergy Friendly® certification, marking a significant milestone for air quality solutions. This announcement, made on February 17, 2025, by the Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL), highlights the dedication of the Kleenex brand to creating products aimed at minimizing health risks associated with indoor allergens.

The Asthma & Allergy Friendly® Certification Program is the result of collaborative efforts between AAFA and ASL, aimed at assisting consumers to identify products conducive to healthier indoor environments. According to reports, these filters have met stringent qualifications laid out by the certification program, ensuring their efficacy against common allergens like pollen, dust, and animal dander.

“Household air pollution and poor ventilation contribute to increased health risks,” stated Kenneth Mendez, President and CEO of AAFA. He expressed appreciation for Kleenex's commitment, noting, “On behalf of the more than 100 million people in the United States with asthma and/or allergies, we appreciate the Kleenex® Brands' dedication to produce air filters... which improve indoor air quality and reduce exposure to common triggers.”

The rigorous testing required for the certification is comprehensive. Products must display their ability to effectively reduce allergen levels, maintain performance throughout their use, and feature strong seals to prevent air bypassing the filter. These demands are assessed through independent scientific evaluations specific to the standards of the program. Dr. John McKeon, CEO of ASL, elaborated on the significant achievement this certification signifies for consumers. “Achieving the Asthma & Allergy Friendly® certification requires rigorous scientific testing and true commitment to enhancing indoor air quality. Kleenex® Air Filters have demonstrated their ability to significantly reduce allergens... making them reliable choices for optimizing indoor environmental quality,” he remarked.

The importance of utilizing quality air filters cannot be overstated. The circulation of air through HVAC systems often disperses allergens throughout homes and buildings. By employing effective air filters like the Kleenex® Elite Allergen Air Filters, individuals can reduce triggers and significantly improve the quality of air they breathe.

Sharnell Weathersby, Senior Brand Manager at Kimberly-Clark, expressed pride over the Kleenex brand's latest development. “Kleenex® is already a household name dedicated to life's moments, and with the addition of the new Kleenex® Air Filters we support a healthier indoor environment for your home and family.” This statement reflects Kimberly-Clark's broader commitment to health and wellness for consumers.

Certainly, this is not just about air filters—it's about fostering healthier households. Indoor air pollution is increasingly recognized as contributing to various health issues; hence, the significance of products meeting the Asthma & Allergy Friendly® standards cannot be overlooked. Such certifications empower consumers to make informed decisions about the products they invite indoors.

By achieving these strict standards, Kimberly-Clark ensures they are not just promoting their brand but actively participating in improving public health through cleaner air solutions. The Kleenex® Air Filters with their Asthma & Allergy Friendly® designation promise not only enhanced indoor air quality but also reflect the brand’s commitment to consumer well-being.

For more information on the certification program and to explore certified products, consumers are encouraged to visit [aafa.org/certified](https://www.aafa.org/certified). With this initiative, the movement toward healthier homes is gaining momentum, one certified product at a time.