Klaus Willbrand, beloved antiquarian and social media star, has passed away at the age of 84. The Köln resident's unique approach to literature transformed him from a struggling shop owner to a digital sensation, captivating thousands with his insightful commentary on classic literature.
Willbrand, who died on January 29, 2025, had over 100,000 followers on Instagram and more than 40,000 on TikTok. His video series, which included recommendations and critiques of well-known authors like Virginia Woolf and Franz Kafka, not only entertained but educated his audience. He became known for memorable lines like, "Which books should every young person read?" This content captivated numerous viewers, achieving video views well above 750,000.
The antiquarian lifestyle seemed on the brink of obsolescence for Willbrand until his digital venture began. Daria Razumovych, his digital consultant, suggested he create short films about literature following the difficulties he faced with his antiquariat, located in the Sülz neighborhood of Cologne. "We must not lose this knowledge," Razumovych often said, recognizing his vast literary expertise.
Before embarking on his digital endeavors, Willbrand grappled with the potential closure of his shop. He confided, "It felt like no one came anymore," pointing to the broader struggles of brick-and-mortar bookstores competing against online sellers and the lasting impacts of the COVID-19 pandemic.
Initially hesitant to join the world of social media, Willbrand decided to give it a try, and on Good Friday, March 29, 2024, he recorded his first video. Much to his surprise, the response was overwhelming. Within months, he captured the hearts of younger audiences, shifting from being on the verge of closing his store to becoming the charming face of literary discourse on social media.
Klaus Willbrand's persona was marked by his shoulder-length white hair, slightly shaky voice, and ambient backdrop of books. These elements painted the picture of the quintessential book lover. His approach contrasted starkly with modern influencer culture; he possessed no desire to glamourize himself or seek fame for its own sake. He simply sought to share his passion for literature.
Among his insights, he often critiqued literary figures, boldly stating Hermann Hesse was overrated. These clear opinions, delivered with humor and honesty, helped him maintain authenticity with his followers.
During his last months, Willbrand’s health deteriorated significantly. He candidly informed his followers of his situation, referring to his condition as dropsy. He remained resolute and approachable, never allowing self-pity to overshadow his messages about literature.
Even as his health declined, he continued to engage with his audience through poignant videos. His intriguing musings about literature's relevance and accessibility kept audiences engaged. He often expressed how much he cherished the patrons of his antiquarian shop and the literary world at large.
Now, following his passing, Daria Razumovych has vowed to continue Willbrand's legacy. "I will, if all goes well, continue the antiquariat. That was his greatest wish," she declared, implying the potential for the shop and the knowledge it holds to live on.
Willbrand's influence on social media exemplifies how passion for literature can transcend traditional boundaries. His unexpected digital career not only brought him fame but also bridged the generational gap, making literature accessible to younger audiences who may have previously felt disconnected from classical works.
With his passing, numerous fans have expressed their grief and gratitude through social media, reflecting the deep impact he had on the literary community. Comments of appreciation flood his feeds, noting how he provided guidance and mentorship through the chaotic world of literature.
Klaus Willbrand’s uplifting presence reminded us of the power of books and storytelling. While his physical presence will be missed, his influence and insights will continue to resonate within literature and among his followers.