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25 March 2025

Kiyono Nana Unveils HOKA’s New CLIFTON10 Running Shoes

Actress expresses enthusiasm for running and shares personal fitness journey at product launch event.

Actress Kiyono Nana attended the HOAKA 'CLIFTON10' running shoes brand presentation in Tokyo on March 25, 2025, showcasing her enthusiasm for the product as the campaign character. Wearing the new shoes, Kiyono demonstrated a light run, indicating her passion for running that she has nurtured since her early twenties.

Kiyono shared with the audience, "In my early twenties, I discovered the exhilaration of running after finishing a session, and since then, I aim to run about 3 to 5 kilometers daily when I'm not working on projects." This revelation underscores her commitment to maintaining an active lifestyle, one that she emphasizes brings her joy.

During the presentation, she spoke favorably about the CLIFTON10 shoes, saying, "I feel the shoes fit the shape of my feet. They cling to my foot, and I was surprised by their lightness." Her excitement was evident as she eagerly expressed her desire to run in the shoes, particularly looking forward to experiencing the cherry blossoms in spring, remarking, "I can't wait to run under the cherry blossoms this spring."

Kiyono’s enthusiasm not only highlights the features of the CLIFTON10 but also connects with her personal journey as a runner. By sharing her experiences, she encourages others to find joy in running, showcasing how such activities can transform one’s lifestyle. The presentation at the HOAKA event not only marked the launch of a new product but also served as an inspirational moment for attendees and fans alike.

The HOAKA team aims to prioritize comfort in their running shoes, aligning with trends toward lightweight and effective athletic gear. With Kiyono as their representative, they are leveraging her popularity to reach a wider audience, especially among younger athletes and fitness enthusiasts seeking reliable footwear for their running endeavors.

As Kiyono embodies the spirit of the brand, the event encapsulated not only the unveiling of a product but also a shared message of health, vitality, and the joy of outdoor activities. With spring approaching, the anticipation builds for many, including Kiyono, eager to embrace the beauty of nature while staying active.

The launch of the CLIFTON10 is a significant moment for both Kiyono and HOAKA. Kiyono's journey as a committed runner and her role as the face of this brand reflects a growing interest in fitness among celebrities, showcasing fitness and active lifestyles in popular culture.

The brand hopes to motivate individuals of all ages to incorporate running into their daily routines while experiencing the positive impacts it can have on health and overall well-being. As part of their campaign, HOAKA intends to demonstrate that running can be a delightful pastime, capable of enhancing both mental and physical health.

The goals of the campaign include not only sales-driven objectives but also promoting a lifestyle of activity, particularly as nature's blooms begin to flourish in the upcoming season. With Kiyono leading the charge, HOAKA's CLIFTON10 could very well inspire a new wave of runners eager to take to the streets and parks.

Overall, Kiyono Nana's involvement with the CLIFTON10 is more than just a promotional appearance; it is about making a lasting impression on the way people view running, encouraging them to relish the joys of movement and embrace the changing seasons.