Kishi Yuta, the talented star of the pop group Number_i, has officially been named as Japan's first Worldwide Ambassador for Hyatt Hotels, marking a significant step for the global hotel chain's marketing efforts. This exciting appointment is accompanied by the launch of the "Be More Here" advertising campaign, set to kick off on December 19, 2024.
The campaign aims to deepen the bonds between Hyatt and its guests by showcasing the unique experiences available through its loyalty program, World of Hyatt. Kishi Yuta, born on September 29, 1995, expressed his enthusiasm for this role, stating, "I am really happy to be appointed as the Japan ambassador for World of Hyatt! I hope to convey the charm of Hyatt's hotels and travel to everyone in my own way. Please look forward to it!" With this initiative, Hyatt seeks to resonate with broader audiences, particularly those spanning various ages and interests.
The "Be More Here" campaign, which first launched globally earlier this year, focuses on enhancing the travel experience for guests, empowering them to take full advantage of what Hyatt has to offer. It’s not just about luxury stays; the campaign highlights the importance of well-being and relaxation, promising guests meaningful experiences at Hyatt hotels.
The brand movies featuring Kishi Yuta will present various themes throughout their narrative, including culinary experiences described as Be More Foodie and wellness themes captured through Be More Dreamy and Be More Inspired. Kishi Yuta’s roles will allow him to reflect his personal passion for food and self-care, showcasing a variety of indulgent and refreshing activities available at Hyatt properties.
"For me, travel is the time to get to know myself deeply. It's important to reflect on who I am and absorb new things during these precious moments. I hope to continue challenging myself and also relax, nurturing my growth!" Kishi shared, emphasizing his belief in the personal and transformative power of travel.
The rollout of these brand movies is strategically planned across social media platforms such as Instagram, Facebook, and TikTok, as well as physical locations like the Andaz Tokyo Toranomon Hills. The first brand movie will be available on the campaign site starting December 19, with additional 15-second clips debuting soon after on various digital billboards, adding to the overall visibility of the campaign.
To entice even more guests, Hyatt's campaign will include interactive elements, such as wallpaper giveaways featuring Kishi Yuta for those who join the World of Hyatt’s official LINE account, which adds another layer of engagement with the brand.
This ambassador role for Kishi Yuta not only spotlights the importance of influencers and personal connections for marketing but signifies Hyatt's commitment to tapping relatable voices within their advertising strategies. It aims to attract millennials and Gen Z travelers who value experience as much as comfort during their stays.
With over 1,350 hotels spread across 79 countries, Hyatt continues to build its brand presence worldwide, and the collaboration with Kishi Yuta is expected to resonate strongly, enhancing the customer experience and loyalty. This partnership is also timely, as global travel is rebounding post-pandemic, and Hyatt hopes to leverage this to boost engagement and attract new customers.
The anticipation surrounding Kishi Yuta’s debut as the Japanese ambassador highlights the innovative approaches companies are adopting to enrich their brand narrative and strengthen connections with audiences. Overall, the "Be More Here" campaign is positioned not only as an advertisement but as a broader philosophy encouraging personal discovery and enjoyment through travel.
