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Arts & Culture
13 February 2025

King & Prince Set To Release New Single 'HEART' This March

The group's latest music video promises to blend humor and charm as it explores themes of true love.

King & Prince, the popular J-Pop group, is set to show their creative flair with the release of their 16th single titled "HEART" on March 12, 2025. This song is particularly special as it serves as the theme for the much-anticipated drama series 'Kōzōshi ni Koi wa Muzusugiru', starring member Ren Nagase. Fans are already buzzing with excitement!

Today, King & Prince took to their official YouTube channel to drop the teaser for the behind-the-scenes footage of the "HEART" music video. This glimpse showcases the group's vibrant chemistry, featuring members’ candid moments both on and off camera. It's not just the teaser; it's the promise of yet another engaging artistic product from these beloved idols!

The concept of the "HEART" music video beautifully marries humor with adorable visuals, capturing the essence of the song's narrative. Reportedly, it portrays the members as they navigate the chaos of love, all thewhile pursuing what they deem as 'true love'. The video is infused with a retro aesthetic, making it both nostalgic and trendy.

Notably, the choreography for the music video has been entrusted to renowned dancer MONA, who has made waves with her work alongside global brands and various artists. MONA's choreography is expected to bring life to the comedic elements of the video, ensuring viewers are not only entertained but captivated.

King & Prince has announced their plans to include this music video and the behind-the-scenes footage on the Limited Edition A of the single. This edition also features additional footage showcasing the fun and creative process behind the making of "HEART". These collectibles are sure to be cherished by fans.

Fans can anticipate more than just the title track on this single. The various editions will encompass multiple fresh songs. Limited Edition A will include tracks such as "Usual Kiss," and there are even bonus elements like studio performances from their current concert tour.

It's worth highlighting the theme behind "HEART." This song is crafted with the intention of spreading joy and motivation to listeners of all ages, offering them the chance to embrace love and positivity. It brings forth elements of nostalgia wrapped within retainable respect, appealing to both new listeners and long-time fans.

Upon its release, King & Prince's "HEART" is poised to resonate deeply with audiences, giving them encouragement to face every day with optimism and cheer.

Pre-orders and specific editions now available include the Limited Edition A, which runs at ¥1,700 (including tax), enabling fans to experience every detail of this captivating work, from its music video to behind-the-scenes magic.

King & Prince's 16th single "HEART" releases on March 12, followed by their live tour kicking off soon after. Those curious to catch the unique performance of this new track should keep their calendars marked!

This release is just another highlight within the expansive discography of King & Prince, who have continuously gifted their audience with infectious pop melodies and heartfelt performances since their debut.