King & Prince has made waves with the release of their latest single, titled "HEART", by launching the music video dance version on YouTube today, March 12, 2025. This joyous track marks their 16th single and serves as the theme song for the new television drama "I'm Too Much in Love with My Concubine," which stars the group's own Ren Nagase.
The music video showcases vibrant choreography crafted by renowned dancer MONA, adding visual flair to the heartfelt lyrics. Nagase's enthusiasm for the project shines through as he notes, "The interlude part's choreography is also distinctive and cute, so please watch it!" His excitement reflects the collective effort of the group, aiming to deliver both style and emotion.
Kaito Takahashi, another prominent member, shared his perspective on the music video, stating, "I think we were able to create a work where you can taste all kinds of excitement, from the stylish cuteness to the serious coolness of the whole MV." His insights hint at the multifaceted appeal of the song and its visuals, enticing fans to experience the breadth of feelings conveyed.
To commemorate the release of "HEART", King & Prince is sparking interaction with their fans by hosting the #HEART Fan Spot Light Challenge on TikTok. This initiative invites fans to participate through various creative avenues such as dance videos, vlogs, and photo modes using the "HEART" sound. Those whose submissions stand out will be featured on the official King & Prince TikTok account, fostering community engagement.
The excitement doesn’t stop there. A TikTok LIVE session has been scheduled for March 22, 2025, at 18:30. During this live event, the music group will take time to break down the elements of "HEART" and connect directly with their audience. This not only signifies King & Prince's commitment to their fanbase but also highlights how today’s artists are leveraging platforms like TikTok to maintain and grow their following.
The new single, characterized as a classic love song, encapsulates the feelings many experience as they navigate relationships. Fans of King & Prince are undoubtedly thrilled as they await more content related to "HEART" and are encouraged to engage with the band through the various challenges and upcoming events.
With this new release, King & Prince continues to capture the hearts of many, showcasing their ability to merge catchy melodies with thoughtful artistic expression. Ensure you catch their lively and charming performance as they bring "HEART" to life through their innovative approach, solidifying their position as leading figures in the contemporary music scene.