On March 12, 2025, actor Kim Soo-hyun found himself embroiled in controversy following allegations of having dated the late Kim Sae-ron when she was just 16 years old. The claims arose from the YouTube channel 'Garo Sero Institute', which revealed letters purportedly authored by Kim Soo-hyun addressed to Kim Sae-ron, also known affectionately as 'Serona'. The letters dated back to June 2018, during Kim Soo-hyun's military service, raising questions about ethical conduct and legal boundaries.
According to records, Kim Soo-hyun was born in 1988, making him 30 years old during the alleged relationship, whereas Kim Sae-ron, born in 2000, was only 16 at the time. The revelations escalated quickly; on March 10, 2025, Garo Sero Institute reported claims from Kim Sae-ron's family, asserting the two had been involved for six years since she was 15. This assertion triggered intense scrutiny over the nature of their relationship, especially considering the age difference.
The controversy deepened for Kim Soo-hyun as images surfaced showing him and Kim Sae-ron engaging in affectionate behavior, including kissing her on the cheek. Following the uproar, Kim Soo-hyun's agency, Gold Medalist, issued an official statement denying the allegations as "clear fabrications" and announced intentions to take legal action against those spreading false statements.
Despite their strong denial, public perception soured rapidly. Viewers inundated the online comments section of the MBC entertainment program 'Good Day', where Kim Soo-hyun is currently featured, demanding his removal from the show. "Get this child molester off my TV!" exclaimed one outraged viewer. Another lamented, "I can't bear to see his face since it reminds me of the late Kim Sae-ron." Kim Soo-hyun's association with the show's prominent figures, including music star G-Dragon, complicates his situation as fans express concern over the negative impact of his controversy on the program.
Further complicators include the scheduling of Kim Soo-hyun's upcoming Disney+ project, the original series 'Knock Off'. This show, set to release in April 2025, chronicles the ascent of a man who rises from obscurity to become the king of the counterfeit market amid the 1997 financial crisis. The production team reportedly has no immediate plans to alter the filming schedule, but industry insiders speculate the controversy may delay the project's release.
The advertising market, where Kim Soo-hyun is heavily featured, is also feeling the tremors from these allegations. Major brands including Homeplus, which recently re-signed him as their advertising model for their 28th anniversary, are monitoring the situation closely. Following negative publicity, Homeplus has removed Kim's image from its app and stated it will decide on future contracts after assessing the circumstances.
Similarly, the cosmetics brand Dinto has suspended all planned activities involving the actor, admitting the distress caused by the outcry. On social media, K2 Korea and the dining brand Shaboldate have also erased Kim Soo-hyun’s promotional photographs from their official platforms. The numerous contracts he holds with various brands are now under scrutiny, and if the allegations are substantiated, contract terminations and associated penalties could follow.
The turmoil surrounding Kim Soo-hyun has persisted even after claims of his relationship with Kim Sae-ron were met with fierce denial from his agency. Gold Medalist maintains their position, labeling the allegations as "clearly false." They also mentioned their intent to pursue legal measures against individuals disseminated these misleading narratives.
Public sentiment remains volatile, with many calling for accountability and rapid responses to serious claims. The powerful mix of celebrity, youth, and the emergence of allegations tied to sensitive subjects like underage relationships has captivated and divided audiences. Kim Soo-hyun's case is emblematic of the broader discussions about moral responsibility, the role of public figures, and the consequences of their actions.
Story dynamics also include the recently revealed text messages purportedly sent by Kim Sae-ron, wherein she discussed her struggles and cited her intent to repay debts associated with her work. This personal aspect has evoked not just scandal but also sympathy from those aware of her tragic passing.
Among the public, the response to Kim Soo-hyun's situation reflects broader societal views on age differences, especially when it involves minors and the entertainment industry. This aspect complicates narratives and fuels passionate debates about what constitutes acceptable behavior, accountability, and the ramifications of celebrity culture.
Critics are calling for more substantial guidelines and regulations governing relationships within the entertainment sphere, particularly aimed at protecting those who cannot yet advocate for themselves due to age or status. Kim Soo-hyun’s future, both professionally and personally, hangs precariously as the saga continues to develop.